Frase vs SE Ranking
SE Ranking uniquely has 3 features · Frase uniquely has 2 features.
| Frase | SE Ranking | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2013 |
| HQ | Boston, USA | San Francisco, USA |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary |
| User base | 30,000+ | 1M+ users (SE Ranking platform overall) |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web, Google Docs integration |
| Languages | English primarily, some multilingual support | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Free trial | Yes — 7 days, no credit card required | Yes — free trial available |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $129.00/mo (Core plan) |
| Enterprise | Custom — scoped to org | Custom (contact sales) |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | Core$129/moGrowth$279/moAgency Pack (add-on)$69/mo (up to $129/mo)AI Search (add-on)$89/mo (up to $345/mo)API (add-on)$45/mo (up to $555/mo) annual billing only |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | SE Ranking Content Editor combines full-cycle brief creation, NLP keyword analysis, real-time SEO scoring, grammar/readability checks, and competitor outline review in one platform with native Google Docs integration at a significantly lower price than Semrush or Ahrefs. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Surfer SEO, Clearscope, MarketMuse, Semrush Writing Assistant, Frase |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | — | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | — |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | Google Docs confirmed; others not publicly stated |
| Google Docs | ✕ | ✓ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | Google Docs, Google Search Console, Google Analytics, Data Studio, Matomo, SE Ranking API |
| Wordpress | ✓ | — |