Frase vs Keywordly
Frase scores 7.5 to Keywordly's 6.3 among the content optimisers we rate, and is the better pick for 3 of the 4 kinds of buyer below.
Frase wins, 7.5 to 6.3
Frase starts at $49 a month too, matching Keywordly, but gives you 7 days to trial it against Keywordly's 3. Frase reserves internal link suggestions for its Professional plan, while Keywordly includes them in Solo, its cheapest tier. Frase has API access from Starter, 5,000 requests a month; Keywordly's API is listed as coming soon. Frase also runs a technical Site Audit on every plan, where Keywordly's only opens up on Business.
Pick Frase if you want a technical site audit and full api access included.
Pick Keywordly if you want internal link suggestions from the start on solo.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Backlink analysis: Frase yes, Keywordly no
- Connects Google Search Console: Frase yes, Keywordly does not say
- Content languages: Frase 70 languages, Keywordly 20 languages
- Free trial: 7 days against 3 days
- API access: Frase yes, Keywordly no
How they score
Both are scored the same way, against the other content optimisers we rate, from facts on each vendor's own pages. Frase leads on 4 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (18)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Frase
KKeywordly
Pros and cons
From each tool's full review, written from the same checked facts.
Frase
- AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI is a genuine differentiator that most competitors don't offer at the same level.
- The SEO Research module uses live SERP data rather than cached snapshots, giving accurate competitor benchmarking and entity research.
- Automated content brief generation maps entities and topic coverage from top-ranking pages, consistently flagged by G2 reviewers as the feature they'd miss most.
- Content Guard monitors existing content for ranking drops and traffic decay, addressing a gap most content teams struggle to fill.
- Multi-model AI setup integrating Claude and Gemini means the platform isn't locked to a single provider as the model landscape evolves.
- The 2025–2026 pricing restructure is noted as more logical and coherent than the previous pricing model.
- Platform covers the full content loop from research and drafting through editing, publishing, and performance monitoring in one tool.
- Despite significant growth since 2016, the platform still has rough edges that users are likely to encounter.
- The feature list is very long, which can make the platform feel bloated or complex for users who only need core functionality.
- AI Visibility tracking and GEO performance monitoring are newer additions, meaning they may lack the maturity of the core research tools.
- No live hands-on testing was conducted for this review, so real-world usability nuances may not be fully captured.
- The platform has undergone notable pricing changes as recently as 2025–2026, suggesting potential instability in plan structures.
- Content monitoring features like Content Guard are recent additions and may not yet match the reliability of more established SEO tools.
KKeywordly
- Offers an end-to-end SEO content workflow covering keyword research, AI writing, and auto-publishing in a single platform.
- AI brand visibility tracking across ChatGPT and Perplexity is a genuinely differentiated feature most competitors don't offer yet.
- Includes People Also Ask data and question-based keyword mining through their 'Answer The People' feature.
- Integrates Reddit and Quora data for content ideation, adding real-world topic discovery beyond standard keyword tools.
- Covers both PPC and organic keyword research with volume, difficulty, and intent metrics included.
- Topical map generation with strategic interlinking support helps users build content clusters systematically.
- Auto-pilot publishing to CMS reduces the manual steps between content creation and going live.
- No backlink analysis is available, leaving a significant gap compared to more established SEO platforms.
- Google Search Console integration is not mentioned publicly, limiting data connectivity for existing SEO workflows.
- API access is listed as 'coming soon' on the Agency plan, which already costs $249 per month — a poor value proposition for that tier.
- SERP-based keyword clustering is locked behind the $99 Team plan, restricting a core feature from entry-level subscribers.
- The tool launched in October 2024 with an unusually long feature list, raising concerns about execution quality across all claims.
- No Chrome extension or desktop app exists, limiting flexibility for users who work across multiple tools simultaneously.
- With only 300+ active users at launch and no disclosed funding or headquarters, the product's long-term stability is uncertain.
Frase vs Keywordly: common questions
Which is better, Frase or Keywordly?
Frase scores 7.5 and Keywordly 6.3 out of 10 among the content optimisers we rate. Frase is ahead on keyword research and rank tracking, site audit, competitors and backlinks, pricing and works with your tools.
Is Frase or Keywordly cheaper?
Frase's cheapest paid plan is $39/mo (Starter, annual) or $49/mo (monthly) and Keywordly's is $49/mo (Solo). Compare what each plan includes below before going on price alone.
Do Frase and Keywordly have a free plan?
Neither has a free plan.
What can Frase do that Keywordly cannot?
On the facts both vendors publish: backlink analysis and aPI access.
