Frase vs Keywordly
Frase uniquely has 1 feature.
| Frase | Keywordly | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2024 |
| HQ | Boston, USA | — |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary |
| User base | 30,000+ | 1,000+ |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web |
| Languages | English primarily, some multilingual support | 20+ (Solo plan); All languages (Team, Business, Agency) |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Free trial | Yes — 7 days, no credit card required | Yes — 3-day free trial on all plans |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $49/mo (Solo) |
| Enterprise | Custom — scoped to org | — |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | Solo$49/moTeam$99/moBusiness$149/moAgency$249/mo |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | Solopreneurs, small teams, SEO agencies, and content marketers seeking an end-to-end SEO content workflow with AI auto-blogging |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | All-in-one SEO content workflow combining keyword research, AI article generation, agentic auto-blogging, and AI brand visibility tracking across ChatGPT, Perplexity, and Google AI Mode in a single platform |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | SurferSEO, Frase, Koala, MarketMuse, NeuronWriter, Rankability |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✕ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✕ |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress and other CMS integrations (Team plan and above) |
| Google Docs | ✕ | ✕ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | CMS auto-publishing, YouTube video embedding, Google indexing support (coming soon) |
| Wordpress | ✓ | ✓ |