Figma vs Framer
Figma uniquely has 5 features.
| Figma | Framer | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2014 |
| HQ | San Francisco, USA | Amsterdam, Netherlands |
| AI model | Proprietary (Figma AI) | GPT-4 / GPT 5.5 (OpenAI-powered agents) |
| User base | 10M+ | 1M+ |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web, macOS (desktop app) |
| Languages | 25+ | 25+ |
| Pricing | ||
| Free plan | Yes | Yes |
| Free trial | No explicit trial period — free Starter plan available permanently | No |
| Starting price | Free (Starter); $12/mo (Professional Dev seat, annual billing) | $10/mo (Basic) |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Custom |
| All plans | StarterFreeProfessionalFull seat — $20/moProfessionalDev seat — $15/moProfessionalCollab seat — $5/moOrganizationFull seat — $55/mo (billed annually)OrganizationDev seat — $25/mo (billed annually)OrganizationCollab seat — $5/mo (billed annually)EnterpriseFull seat — $90/mo (billed annually)EnterpriseDev seat — $35/mo (billed annually)EnterpriseCollab seat — $5/mo (billed annually) | Free$0Basic$15/moPro$45/moEnterpriseCustom |
| Positioning | ||
| Best for | Product designers, UX/UI teams, developers, and cross-functional product teams building digital products | Designers, freelancers, startups, and agencies building professional marketing sites and portfolios without code |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Framer combines a native AI design agent directly on the canvas with a full-featured website builder, CMS, hosting, analytics, and A/B testing — enabling teams to design, publish, and iterate professional sites without leaving a single platform. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Webflow, Wix, Squarespace, Lovable, v0, WordPress, Readymag |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✓ | ✕ |
| Print Ready | — | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✓ |
| Vector Output | ✓ | ✓ |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | ✓ |
| Google Slides | ✓ | ✕ |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Claude Code, Cursor, Codex, GitHub, Slack, WordPress importer (CMS), Recraft plugin, Kinetic Type plugin, community plugins marketplace |
| Shopify | ✓ | — |