Head-to-head · facts checked 19 Sept 2026
Canva vs Wix
Canva uniquely has 14 features.
The verdict
Canva or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Canva
Free
Free
1.6M templates, one 3 color Brand Kit, 5GB storage
Canva Pro
$18/mo · $144/yr
30-day free trial; 5 Brand Kits, 100GB storage, 10x more AI than Free
Canva Business
$25/mo · $250/yr
30-day free trial; 100 Brand Kits, 500GB storage, 20x more AI, 50 ad accounts, 100 custom short links, 10% off print
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Canva review and Wix review.
Side by side
| Company | ||
| Founded | 2013 | 2006 |
| HQ | Sydney, Australia | Tel Aviv, Israel |
| AI model | Proprietary (Magic Studio AI) | Proprietary (Aria AI) |
| User base | 220M+ users | 300M+ sites built |
| Platforms | Web, iOS, Android, Windows, Mac | Web, iOS, Android |
| Languages | 100+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $18/mo | $17/mo, Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | 30-day refund policy for annual Pro subscriptions | 14-day money-back guarantee |
| All plans | Free — Free Canva Pro — $18/mo Canva Business — $25/mo | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Small teams making branded social posts, print and video without hiring a designer | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Canva combines an industry-leading template library, end-to-end AI-powered design tools, print fulfillment, and real-time collaboration in a single drag-and-drop platform accessible to non-designers. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Adobe Express, Microsoft Designer, Visme, PicsArt, Figma | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Tools | ✓ | — |
| Background Removal | ✓ | — |
| Brand Kits | ✓ | — |
| Cloud Storage | ✓ | — |
| Designer Templates | ✓ | — |
| Print Orders | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | — |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Google Drive, Dropbox, Slack, HubSpot, Mailchimp, YouTube, Instagram, Facebook, LinkedIn, Shopify, Affinity, Microsoft apps | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
Section 02
Canva vs Wix: common questions
Is Canva or Wix cheaper?
Canva's cheapest paid plan is $18/mo and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Keep comparing
More Canva matchups
