Canva vs Wix
Canva uniquely has 14 features.
| Canva | Wix | |
|---|---|---|
| Company | ||
| Founded | 2013 | 2006 |
| HQ | Sydney, Australia | Tel Aviv, Israel |
| AI model | Proprietary (Magic Studio AI) | Proprietary (Aria AI) |
| User base | 220M+ users | 300M+ sites built |
| Platforms | Web, iOS, Android, Windows, Mac | Web, iOS, Android |
| Languages | 100+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $18/mo | $17/mo — Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | 30-day refund policy for annual Pro subscriptions | 14-day money-back guarantee |
| All plans | Canva Pro$18/moCanva Business$25/mo | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Non-designers, small businesses, marketers, educators, and teams needing quick visual content | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | Canva combines an industry-leading template library, end-to-end AI-powered design tools, print fulfillment, and real-time collaboration in a single drag-and-drop platform accessible to non-designers. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Adobe Express, Microsoft Designer, Visme, PicsArt, Figma | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Tools | ✓ | — |
| Background Removal | ✓ | — |
| Brand Kits | ✓ | — |
| Cloud Storage | ✓ | — |
| Designer Templates | ✓ | — |
| Print Orders | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | — |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Google Drive, Dropbox, Slack, HubSpot, Mailchimp, YouTube, Instagram, Facebook, LinkedIn, Shopify, Affinity, Microsoft apps | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |