Head-to-head
exactly.ai vs Midjourney
exactly.ai uniquely has 3 features · Midjourney uniquely has 3 features.
The verdict
exactly.ai or Midjourney?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
exactly.ai
Free
Free
5 free credits/day, first style model training free, watermarked outputs, no licensed downloads
One-time Purchase (up to 10 downloads)
£75 per license (one-time) · £63.75 per license (15% off yearly)
Up to 10 licensed downloads, 1,000 credits included, perpetual commercial license, 10% off monthly subscription
One-time Purchase (up to 50 downloads)
£75 per license (one-time) · £56.25 per license (25% off yearly)
Up to 50 licensed downloads, 5,000 credits included, perpetual commercial license, 15% off monthly, 25% off yearly
Enterprise
Custom
Custom per-license pricing, volume discounts, API access, SSO, ML team support, priority support
Midjourney
Basic
$10/mo · $96/yr
Limited generations (~200 image jobs / month)
Standard
$30/mo · $288/yr
SD and HD video generation
Pro
$60/mo · $576/yr
SD and HD video generation
Mega
$120/mo · $1,152/yr
SD and HD video generation
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
exactly.ai
Pros
- Trains a private AI model on your own brand images, ensuring visual style consistency across all generated assets.
- Generated files are stored in a private slot and never fed back into shared training pools, protecting your brand IP.
- Commercial rights are perpetual and cover both print and digital use, including resale, providing rare licensing clarity.
- Image exports reach 4K natively with an upscaling path to 8K, making outputs suitable for professional production.
- Uses high-quality underlying models including Flux.1 Kontext, Gemini 2.5, Veo 3, and KlingAI 2.1 for image and video generation.
- The proprietary style transfer layer keeps trained outputs visually coherent across multiple variations.
- Covers both image and video generation in a single platform, reducing the need for multiple tools.
Cons
- Output quality is heavily dependent on the quality and consistency of source images used in the style training step, requiring upfront effort.
- Video quality is difficult to assess independently due to limited public review data and third-party benchmarks.
- The platform is relatively new, founded in 2022, meaning long-term reliability and feature stability are still unproven.
- Public review data is limited, making it harder to validate vendor claims against a broad base of real user experiences.
- There is a meaningful front-end investment in the style training process before users see quality results.
- Pricing structure required cross-referencing forum discussions to understand, suggesting it may lack transparency.
Midjourney
Pros
- Midjourney consistently produces visually rich, cinematic, and atmospheric images that outperform most competitors on pure output quality.
- V8 Alpha offers five times faster generation than V6, making the workflow significantly quicker for high-volume users.
- Default 2K resolution output provides high-quality images suitable for professional creative projects without extra steps.
- Text rendering within images has noticeably improved in recent model versions, addressing a long-standing weakness.
- The web interface has genuinely improved the experience beyond the original Discord-only model.
- A large and active user base of over 20 million means extensive community resources, tutorials, and prompt-sharing are readily available.
- Adopted by artists, designers, and creative directors as a legitimate part of professional workflows, signaling real-world reliability.
Cons
- The product's Discord roots result in a learning curve tied to command syntax rather than intuitive software design.
- The interface and onboarding experience still feels unconventional compared to standard SaaS creative tools.
- Midjourney runs on a proprietary model, limiting flexibility and transparency compared to open-source alternatives like Stable Diffusion.
- It lacks the enterprise-focused features and integrations that Adobe Firefly offers for larger organizations.
- Text-in-image rendering, while improved, still lags behind specialized challengers like Ideogram.
- Output style leans toward a recognizable aesthetic that may not suit all creative briefs or brand needs.
Side by side
| Company | ||
| Founded | 2022 | 2022 |
| HQ | London, United Kingdom | San Francisco, USA |
| AI model | Proprietary style transfer + Flux.1 Kontext, Gemini 2.5 (Nano Banana), GPT Image, Veo 3, Seedance 1.0 Pro, KlingAI 2.1 | Proprietary (Midjourney V6.1 / V7 / V8 Alpha) |
| User base | — | 20M+ |
| Platforms | Web | Web, Discord |
| Languages | English only | English primary (multilingual prompt support) |
| Pricing | ||
| Pricing model | Credit-based | Subscription |
| Free plan | Yes | No |
| Free trial | Yes (first style training free) | No (discontinued March 2023) |
| Starting price | Free | $10/mo (Basic) |
| Enterprise | Custom | Custom |
| Refund policy | — | No refunds (strict no-refund policy) |
| All plans | Free — Free One-time Purchase (up to 10 downloads) — £75 per license (one-time) One-time Purchase (up to 50 downloads) — £75 per license (one-time) Enterprise — Custom | Basic — $10/mo Standard — $30/mo Pro — $60/mo Mega — $120/mo |
| Positioning | ||
| Best for | Brand teams, creative studios, and designers needing on-brand AI image and video generation with commercial rights | Artists, designers, and creatives seeking high-aesthetic AI image generation |
| Differentiator | Trains a private AI on your brand's own images so every generated asset is on-brand, commercially licensed, and never shared with third parties. | Midjourney sets the aesthetic benchmark for AI image generation with its distinctive cinematic, painterly style and is widely regarded as producing the most visually stunning outputs in the industry. |
| Competitors | Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, Krea.ai | DALL-E 3, Stable Diffusion, Adobe Firefly, Ideogram, Leonardo AI |
| Features | ||
| Aspect Ratio | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| ControlNet | — | ✕ |
| Export Formats | JPG, 4K (4096x4096), up to 8K; video export implied | PNG, JPG (WEBP on web platform) |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | ✓ | ✕ |
| Negative Prompts | — | ✓ |
| Outpainting | ✕ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | — |
| Watermark | ✓ | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✕ |
| Figma Plugin | ✕ | ✕ |
| Key Integrations | REST API (style transfer, image generation, video generation, model training, upscaling) | Discord (primary interface), Midjourney Web App, limited API for developers |
| Photoshop Plugin | ✕ | ✕ |
Section 03
exactly.ai vs Midjourney: common questions
Is exactly.ai or Midjourney cheaper?
exactly.ai's cheapest paid plan is Free and Midjourney's is $10/mo (Basic). Compare what each plan includes below before going on price alone.
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