exactly.ai vs Midjourney
exactly.ai uniquely has 3 features · Midjourney uniquely has 3 features.
| exactly.ai | Midjourney | |
|---|---|---|
| Company | ||
| Founded | 2022 | 2022 |
| HQ | London, United Kingdom | San Francisco, USA |
| AI model | Proprietary style transfer + Flux.1 Kontext, Gemini 2.5 (Nano Banana), GPT Image, Veo 3, Seedance 1.0 Pro, KlingAI 2.1 | Proprietary (Midjourney V6.1 / V7 / V8 Alpha) |
| User base | — | 20M+ |
| Platforms | Web | Web, Discord |
| Languages | English only | English primary (multilingual prompt support) |
| Pricing | ||
| Free plan | Yes | No |
| Free trial | Yes (first style training free) | No (discontinued March 2023) |
| Starting price | Free | $10/mo (Basic) |
| Enterprise | Custom | Custom |
| Refund policy | — | No refunds (strict no-refund policy) |
| All plans | FreeFreeOne-time Purchase (up to 10 downloads)£75 per license (one-time)One-time Purchase (up to 50 downloads)£75 per license (one-time)EnterpriseCustom | Basic$10/moStandard$30/moPro$60/moMega$120/mo |
| Positioning | ||
| Best for | Brand teams, creative studios, and designers needing on-brand AI image and video generation with commercial rights | Artists, designers, and creatives seeking high-aesthetic AI image generation |
| Differentiator | Trains a private AI on your brand's own images so every generated asset is on-brand, commercially licensed, and never shared with third parties. | Midjourney sets the aesthetic benchmark for AI image generation with its distinctive cinematic, painterly style and is widely regarded as producing the most visually stunning outputs in the industry. |
| Competitors | Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, Krea.ai | DALL-E 3, Stable Diffusion, Adobe Firefly, Ideogram, Leonardo AI |
| Features | ||
| Aspect Ratio | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| ControlNet | — | ✕ |
| Export Formats | JPG, 4K (4096x4096), up to 8K; video export implied | PNG, JPG (WEBP on web platform) |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | ✓ | ✕ |
| Negative Prompts | — | ✓ |
| Outpainting | ✕ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | — |
| Watermark | ✓ | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✕ |
| Figma Plugin | ✕ | ✕ |
| Key Integrations | REST API (style transfer, image generation, video generation, model training, upscaling) | Discord (primary interface), Midjourney Web App, limited API for developers |
| Photoshop Plugin | ✕ | ✕ |