Adobe Firefly vs exactly.ai
Adobe Firefly uniquely has 5 features · exactly.ai uniquely has 2 features.
| Adobe Firefly | exactly.ai | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2022 |
| HQ | San Jose, USA | London, United Kingdom |
| AI model | Firefly Image Model 4 (proprietary) + third-party models (Flux, Kling, Veo, Sora, ChatGPT Image, Runway) | Proprietary style transfer + Flux.1 Kontext, Gemini 2.5 (Nano Banana), GPT Image, Veo 3, Seedance 1.0 Pro, KlingAI 2.1 |
| User base | 100M+ (Adobe ecosystem) | — |
| Platforms | Web, iOS, Android | Web |
| Languages | 25+ | English only |
| Pricing | ||
| Free plan | Yes | Yes |
| Free trial | Yes — free trial available on Standard and Pro plans | Yes (first style training free) |
| Starting price | $9.99/mo (Firefly Standard — 2,000 generative credits/mo) | Free |
| Enterprise | — | Custom |
| Refund policy | Refunds often within a 14-day window; enterprise pricing uses contact sales/custom quotes. | — |
| All plans | Firefly Standard$9.99/moFirefly Pro$19.99/moFirefly Pro Plus$34.97/moFirefly Premium$118.93/mo | FreeFreeOne-time Purchase (up to 10 downloads)£75 per license (one-time)One-time Purchase (up to 50 downloads)£75 per license (one-time)EnterpriseCustom |
| Positioning | ||
| Best for | Creative professionals, marketers, and content creators in the Adobe ecosystem | Brand teams, creative studios, and designers needing on-brand AI image and video generation with commercial rights |
| Differentiator | Commercially safe AI image and video generation trained on licensed content, with deep Adobe Creative Cloud integration including Photoshop and Express | Trains a private AI on your brand's own images so every generated asset is on-brand, commercially licensed, and never shared with third parties. |
| Competitors | Midjourney, DALL-E 3, Stable Diffusion, Canva AI, Ideogram | Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, Krea.ai |
| Features | ||
| Aspect Ratio | ✓ | ✓ |
| Background Removal | ✓ | — |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Formats | PNG, JPG, MP4 (video); format availability varies by model | JPG, 4K (4096x4096), up to 8K; video export implied |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | — | ✓ |
| Negative Prompts | ✓ | — |
| Outpainting | ✓ | ✕ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | ✓ |
| Video Upscaling | ✓ | — |
| Watermark | — | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✕ |
| Figma Plugin | — | ✕ |
| Key Integrations | Adobe Photoshop, Adobe Express Premium, Adobe Firefly Boards, Adobe Firefly Video Editor, Adobe Creative Cloud, Firefly mobile app | REST API (style transfer, image generation, video generation, model training, upscaling) |
| Photoshop Plugin | ✓ | ✕ |