Head-to-head · facts checked 24 Sept 2026
Clerk.io vs Klaviyo
Klaviyo uniquely has 20 features · Clerk.io uniquely has 7 features.
From
$119/mo (Search, plus usage)
Free plan
No
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Clerk.io or Klaviyo?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Clerk.io
Search
$119/mo
10,000 monthly searches, then $11.90/1k usage
Recommendations
$119/mo
100,000 monthly recommendations, then $1.19/1k usage
Chat
$119/mo
100 monthly conversations, then $1.19 each
Email
$119/mo
10,000 monthly opened emails, then $11.90/1k usage
Audience
$119/mo
10,000 monthly active subscribers, then $11.90/1k usage
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
For everything else about each tool, read the full Clerk.io review and Klaviyo review.
Side by side
| Company | ||
| Founded | 2011 | 2012 |
| HQ | Copenhagen, Denmark | Boston, USA |
| AI model | Proprietary | Proprietary (Klaviyo AI / K:AI) |
| User base | — | 196,000+ |
| Platforms | Web | Web, iOS, Android |
| Languages | 20+ (multi-language platform) | 25+ |
| Pricing | ||
| Pricing model | Usage-based | Freemium |
| Free plan | No | No |
| Free trial | Yes — free trial offered (duration not specified) | No — free plan available indefinitely |
| Starting price | $119/mo (Search, plus usage) | Usage-based (contact-tiered) — paid plans scale by profile count |
| Enterprise | Custom, contact sales for Enterprise package with custom SLAs | Custom |
| All plans | Search — $119/mo Recommendations — $119/mo Chat — $119/mo Email — $119/mo Audience — $119/mo | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom |
| Positioning | ||
| Best for | Stores on several platforms that want search, recommendations, email and audience segments as modules they switch on one at a time | E-commerce marketing automation |
| Differentiator | Clerk.io combines AI-powered search, product recommendations, chat, email personalization, and audience segmentation in one modular platform trained on 15 years of e-commerce data, deployed across all customer touchpoints with usage-based pricing. | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk |
| Competitors | Algolia, Nosto, Klevu, Doofinder, Hello Retail, Emarsys, Boost Commerce, Connectif, Salesfire | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak |
| Features | ||
| AI Agents | — | ✓ |
| Composer Agent | — | ✓ |
| Customer Agent | — | ✓ |
| Customer Hub | — | ✓ |
| Data & Analysis Plans | — | ✓ |
| Helpdesk | — | ✓ |
| Ab Testing | ✓ | — |
| AI Agents | — | ✓ |
| API Webhooks | — | ✓ |
| Competitor Monitoring | ✓ | — |
| Conditional Logic | — | ✓ |
| Custom Code | — | ✓ |
| Data Transform | — | ✓ |
| Error Handling | — | ✓ |
| Execution Logs | — | ✓ |
| Human in Loop | — | ✓ |
| Image Editing | ✕ | — |
| Inventory Integration | ✓ | — |
| Marketplace Listing | ✕ | — |
| Num Integrations | — | 350+ |
| Pricing Intelligence | ✓ | — |
| Product Data Enrichment | ✓ | — |
| Scheduled Runs | — | ✓ |
| Team Features | — | ✓ |
| Trigger Types | — | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission |
| Visual Builder | — | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | — | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, PrestaShop, and 20+ major e-commerce platforms; Meta and Google Ads (via Audience Lookalike segments) | Shopify, WooCommerce, Magento, Salesforce, BigCommerce |
| Shopify | ✓ | — |
| Slack | — | ✓ |
| Webhook Support | — | ✓ |
| WooCommerce | ✓ | — |
Section 02
Clerk.io vs Klaviyo: common questions
Is Clerk.io or Klaviyo cheaper?
Clerk.io's cheapest paid plan is $119/mo (Search, plus usage) and Klaviyo's is Usage-based (contact-tiered) — paid plans scale by profile count. Compare what each plan includes below before going on price alone.
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