Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Buffer vs Planable

Buffer scores 5.7 to Planable's 5.6 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Buffer
#7 of 19 AI social media management tools
5.7
/ 10
From
$6/mo (Essentials, per channel)
Free plan
Yes
Planable
#8 of 19 AI social media management tools
5.6
/ 10
From
$33/mo (Basic, per workspace)
Free plan
Yes
The verdict

Buffer wins, 5.7 to 5.6

We could not find a five-profile price on Planable's site, while Buffer's five profiles run $30 a month with a free plan included. Only Planable bulk schedules posts and auto re-queues evergreen ones; Buffer does neither. Buffer covers ground Planable skips instead: a link-in-bio page, a browser extension, and turning an existing link or article into a post. Planable tracks competitor accounts and mentions beyond your own through its Analytics add-on, something Buffer's insights do not do at all.

Pick Buffer if you want a free plan, link-in-bio page or known pricing upfront.

Pick Planable if you want bulk scheduling, evergreen re-queuing or competitor tracking.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Buffer
Buffer 8.0 · Planable 5.5 on agencies and teams
  • Reports in your own or your client's branding: Buffer yes, Planable no
  • Browser extension: Buffer yes, Planable no
  • But Planable leads on single sign-on: Planable yes, Buffer no
Solo creators on a budget
Buffer
Buffer 8.1 · Planable 6.0 on pricing
  • Free plan: Buffer yes, Planable no
Brands posting across networks
Buffer
Buffer 5.1 · Planable 4.7 on publishing and ai content
  • Link-in-bio page: Buffer yes, Planable no
  • Turns links, articles or videos into posts: Buffer yes, Planable no
  • Networks it publishes to: Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business against Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, google_business
  • But Planable leads on bulk scheduling: Planable yes, Buffer no
Listening and competitor tracking
Planable
Buffer 0.0 · Planable 8.0 on listening and competitors
  • Tracks competitors' accounts: Planable yes, Buffer no
  • Tracks mentions beyond your own accounts: Planable yes, Buffer no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. They split the criteria 3 each.

Publishing25% of the score
Buffer7.5
Planable8.5
Pricing25% of the score
Buffer8.1
Planable6.0
AI content20% of the score
Buffer2.0
Planable0.0
Agencies and teams15% of the score
Buffer8.0
Planable5.5
Listening and competitors10% of the score
Buffer0.0
Planable8.0
Privacy and support5% of the score
Buffer4.5
Planable6.8
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Buffer
Buffer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
Planable
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, google_business
source ↗
Bulk scheduling
Planable
Buffer
No
source ↗
Planable
Yes
source ↗
Re-queues evergreen posts
Planable
Buffer
No
source ↗
Planable
Yes
source ↗
Link-in-bio page
Buffer
Buffer
Yes
source ↗
Planable
No
source ↗
Free plan
Buffer
Buffer
Yes
source ↗
Planable
No
source ↗
Turns links, articles or videos into posts
Buffer
Buffer
Yes
source ↗
Planable
No
source ↗
Reports in your own or your client's branding
Buffer
Buffer
Yes
source ↗
Planable
No
source ↗
Single sign-on
Planable
Buffer
No
source ↗
Planable
Yes
source ↗
Browser extension
Buffer
Buffer
Yes
source ↗
Planable
No
source ↗
Tracks competitors' accounts
Planable
Buffer
No
source ↗
Planable
Yes
source ↗
Tracks mentions beyond your own accounts
Planable
Buffer
No
source ↗
Planable
Yes
source ↗
Ways to reach support
Planable
Buffer
Email, community
source ↗
Planable
Email, live_chat, community
source ↗

Published by only one of them

Monthly cost for 5 social profiles
Buffer
$30
source ↗
Planable
Not published
Free trial
Buffer
Does not apply
Planable
Not published
Does not train AI on your content
Buffer
Not published
Planable
Yes
source ↗
Where they match (13)
One inbox for comments and messages
Buffer
Yes
source ↗
Planable
Yes
source ↗
Mobile app
Buffer
Yes
source ↗
Planable
Yes
source ↗
Schedules a first comment
Buffer
Yes
source ↗
Planable
Yes
source ↗
Generates images for posts
Buffer
No
source ↗
Planable
No
source ↗
Writes in your brand voice
Buffer
No
source ↗
Planable
No
source ↗
An AI agent that plans or publishes for you
Buffer
No
source ↗
Planable
No
source ↗
Generates videos for posts
Buffer
No
source ↗
Planable
No
source ↗
API
Buffer
Yes
source ↗
Planable
Yes
source ↗
Pulls in Canva designs
Buffer
Yes
source ↗
Planable
Yes
source ↗
Manages or reports on paid ads
Buffer
No
source ↗
Planable
No
source ↗
Finds or manages influencers
Buffer
No
source ↗
Planable
No
source ↗
SOC 2
Buffer
No
source ↗
Planable
No
source ↗
GDPR
Buffer
Yes
source ↗
Planable
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Buffer

Free
Free
Up to 3 channels, 10 scheduled posts/channel, 100 ideas, 1 user, AI Assistant
Essentials
$6/mo · $60/yr
1 channel, unlimited posts, unlimited ideas, advanced analytics, hashtag manager, first comment scheduling Save 2 months.
Team
$12/mo · $120/yr
1 channel, unlimited team members, access levels, content approval workflows, 5 API keys Save 2 months.

Planable

Free
Free
First 50 posts free, no time limit, no card needed
Basic
$39/mo per workspace · $396/yr
60 posts/workspace/month, 4 social pages, 2 approval types, 3 campaigns, unlimited users
Pro
$59/mo per workspace · $588/yr
150 posts/workspace/month, 10 social pages, 3 approval types, 10 campaigns, Public API
Enterprise
Custom
Unlimited posts, 50 social pages/workspace, multi-level approvals, SSO, dedicated account manager, unlimited campaigns

For everything else about each tool, read the full Buffer review and Planable review.

Section 04

Buffer vs Planable: common questions

Which is better, Buffer or Planable?

Buffer scores 5.7 and Planable 5.6 out of 10 among the AI social media management tools we rate. Buffer is ahead on pricing, aI content and agencies and teams. Planable is ahead on publishing, listening and competitors and privacy and support.

Is Buffer or Planable cheaper?

Buffer's cheapest paid plan is $6/mo (Essentials, per channel) and Planable's is $33/mo (Basic, per workspace). Compare what each plan includes below before going on price alone.

Do Buffer and Planable have a free plan?

Buffer does and Planable does not.

What can Buffer do that Planable cannot?

On the facts both vendors publish: link-in-bio page, free plan, turns links, articles or videos into posts, reports in your own or your client's branding and browser extension.

What can Planable do that Buffer cannot?

On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, single sign-on, tracks competitors' accounts and tracks mentions beyond your own accounts.

Keep comparing