Head-to-head · facts checked 16 Sept 2026
Brand24 vs Publer
Publer uniquely has 14 features · Brand24 uniquely has 7 features.
From
$5/mo
Free plan
Yes
The verdict
Brand24 or Publer?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Brand24
Individual
— · $199/mo billed yearly
3 keywords, 2K mentions/mo, 1 user, 12h update interval
Team
— · $299/mo billed yearly
7 keywords, 10K mentions/mo, unlimited users, hourly updates, chat support
Pro
— · $399/mo billed yearly
12 keywords, 40K mentions/mo, unlimited users, realtime updates, AI Brand Assistant, AI Insights for 2 projects
Business
— · $599/mo billed yearly
25 keywords, 100K mentions/mo, unlimited users, realtime, AI Insights for 5 projects, Advanced Reports, Client Success Lead
Enterprise
From $1,499/mo billed yearly
Custom keywords and mentions, unlimited users, AI Visibility module, dedicated consulting, unlimited AI Insights
Publer
Free
Free
1 user, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history
Professional
$5/mo · $48/yr
Unlimited scheduling, drafts, media storage, workspaces, RSS automations, X/Twitter integration, eternal post history
Business
$10/mo · $96/yr
All Professional features plus unlimited AI prompts, analytics & reports, best times to post, competitor analysis, hashtag analytics, Spintax recycling, API access
Enterprise
Custom
All Business features plus higher volume discounts, 1:1 onboarding, prioritized support
For everything else about each tool, read the full Brand24 review and Publer review.
Side by side
| Company | ||
| Founded | 2011 | 2013 |
| HQ | Daytona Beach, FL, USA | Tirana, Albania |
| AI model | Proprietary | OpenAI (GPT) |
| User base | 16,700+ new users/month; 4,000+ brands | 500K+ |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | 108 languages supported | English (multi-language UI available) |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes |
| Free trial | Yes — 14 days | Yes |
| Starting price | $249/mo | $5/mo |
| Enterprise | from $1499/mo (billed annually) | Custom pricing |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Individual Team Pro Business Enterprise — From $1,499/mo billed yearly | Free — Free Professional — $5/mo Business — $10/mo Enterprise — Custom |
| Positioning | ||
| Best for | Brand monitoring, social listening, and online reputation management for individuals, teams, agencies, and enterprises | Individuals, solopreneurs, creators, SMEs, and agencies |
| Differentiator | AI-powered brand monitoring with AI Sentiment Analysis, AI Events Detection, AI Brand Assistant (GPT-based), AI Insights, AI Topics, and AI Visibility module across plans | Extremely affordable entry pricing with a generous free tier, bulk scheduling, Spintax-powered post recycling, and a built-in Link in Bio tool (Linkie) that updates automatically with Publer content. |
| Competitors | Mention, Brandwatch, Sprout Social, Hootsuite, Meltwater, Talkwalker | Hootsuite, Buffer, Later, SocialPilot, Planable, Metricool, Agorapulse, Sprout Social |
| Features | ||
| AI Brand Assistant | ✓ | — |
| AI Events Detection | ✓ | — |
| AI Sentiment Analysis | ✓ | — |
| AI Prompts | — | ✓ |
| Analytics Insights & Reports | — | ✓ |
| Competitor Analysis | — | ✓ |
| Lightning Search | ✓ | — |
| Real Time Updates | ✓ | — |
| Smart Context Search | ✓ | — |
| Spintax Powered Post Recycling | — | ✓ |
| Unlimited Rss Automations | — | ✓ |
| Unlimited Scheduling & Drafts | — | ✓ |
| AI Caption Gen | ✕ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✕ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Content Calendar | ✕ | ✓ |
| Content Repurposing | ✕ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✕ | ✓ |
| Link in Bio | ✕ | ✓ |
| Post Scheduling | ✕ | ✓ |
| Supported Platforms | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Newsletters, Podcasts, News, Blogs, Forums, Reviews, Medium, Quora | Facebook (Profiles, Pages, Locations, Groups), Instagram (Business & Creator), TikTok (Personal & Business), X/Twitter, Threads, LinkedIn (Profiles & Pages), Pinterest (Personal & Business), Mastodon, Google Business Profiles, YouTube, Telegram (Groups & Channels), Bluesky, WordPress |
| Team Features | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✓ |
| Key Integrations | Slack, Microsoft Teams, API, MCP (AI assistant secure access), Mobile App | Canva, OpenAI (AI Assist), RSS feeds, Linkie (Link in Bio), Browser Extension, Publer Mobile App |
| Social Media | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Podcasts | Facebook, Instagram, TikTok, X/Twitter, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress |
Section 02
Brand24 vs Publer: common questions
Is Brand24 or Publer cheaper?
Brand24's cheapest paid plan is $249/mo and Publer's is $5/mo. Compare what each plan includes below before going on price alone.
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