Head-to-head · facts checked 19 Sept 2026
Figma vs Webflow
Figma uniquely has 7 features · Webflow uniquely has 6 features.
From
$20/mo (Professional, full seat), or $16/mo billed annually
Free plan
Yes
From
$24/mo (Freelancer workspace); a Basic site plan is $25/mo
Free plan
Yes
The verdict
Figma or Webflow?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Figma
Free
Free
Unlimited drafts, 150 AI credits a day up to 500 a month
Starter
Free
Unlimited drafts, UI kits, templates, 150 AI credits/day up to 500/mo
Professional (Full seat)
$20/mo · $192/yr
Unlimited files & projects, team libraries, advanced prototyping, 3,000 AI credits/mo
Professional (Dev seat)
$15/mo · $144/yr
Full Dev Mode, FigJam, Slides, Buzz access; view/comment on Design files, 500 AI credits/mo
Professional (Collab seat)
$5/mo · $36/yr
Full FigJam, Slides, Buzz; view/comment Design files; basic Dev Mode inspection, 500 AI credits/mo
Organization (Full seat)
— · $660/yr
Unlimited teams, shared libraries & fonts, centralized admin, 3,500 AI credits/mo
Organization (Dev seat)
— · $300/yr
Dev-focused access across org, 500 AI credits/mo
Organization (Collab seat)
— · $60/yr
Collaboration-focused access across org, 500 AI credits/mo
Enterprise (Full seat)
— · $1,080/yr
Custom workspaces, design system theming & APIs, SCIM seat management, 4,250 AI credits/mo
Enterprise (Dev seat)
— · $420/yr
Enterprise-grade Dev Mode, 500 AI credits/mo
Enterprise (Collab seat)
— · $60/yr
Enterprise collaboration access, 500 AI credits/mo
Webflow
Free
Free
webflow.io domain, 2 static pages, 1 GB bandwidth, 50 forms
Starter
Free
Webflow.io domain, 2 static pages, 1 GB bandwidth, 50 form submissions, limited CMS
Basic
$25/mo · $15/mo billed yearly
Custom domain, 300 static pages, 10 GB bandwidth, unlimited form submissions, password protection
Premium
$39/mo · $25/mo billed yearly
Everything in Basic plus Webflow CMS, code components, site search, form file upload, scalable bandwidth up to 2.5 TB
Team (Platform)
$2,500/mo
Everything in Premium plus Webflow Localize, AEO agents, publishing workflows, foundational governance, priority support Annual contract required.
Enterprise (Platform)
Custom
Everything in Team plus granular permissions, custom roles, advanced governance, secure integrations, dedicated account manager
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Figma
Pros
- Figma Make turns a written prompt into a working, code-backed app or web screen.
- Multiplayer editing lets several people work in the same file at the same time.
- Dev Mode measures distances between objects and generates CSS, iOS and Android code snippets for developers without needing a Full seat.
- Figma Weave brings in image, video, audio and 3D models from Google, Kling, Runway and Luma inside the same editor.
- Organization and Enterprise plans support multi-brand design systems that scale across several products.
- Figma runs on web, Windows, Mac, iOS and Android, with the editor supported in seven languages.
- Figma holds a SOC 2 Type 2 report and offers single sign-on on Organization and Enterprise.
Cons
- Figma does not state that it turns a screenshot or a URL into an editable design.
- Figma has no built-in user testing feature and relies on a separate Sprig integration instead.
- Organization and Enterprise plans are billed yearly only, with no published monthly price.
- AI training on uploaded content defaults to on for Starter and Professional accounts, requiring an admin to opt out.
- Figma does not publish a time-limited free trial, so moving beyond Starter's limits means paying for Professional, Organization or Enterprise up front.
- Dev Mode's generated code snippets cover only CSS, iOS and Android, not a wider framework list.
Webflow
Pros
- Generates an entire website, with a scalable design system, from a basic prompt.
- Includes a built-in CMS with collection lists and dynamic pages, plus an ecommerce add-on for selling physical or digital products.
- Automated SEO metadata fills in meta titles and descriptions from CMS fields, with Webflow AI able to fill in what's missing.
- Exports a site's full HTML, CSS, JavaScript, images and other assets on paid plans, and a Figma plugin converts auto layout frames into Webflow code.
- Real-time collaboration lets people build together, and reviewers can comment in context and approve changes without editing.
- Hosting is included on every paid Site plan, and Webflow states it does not use customer data to train its generative AI models.
- Holds a SOC 2 Type II report, states GDPR compliance, and offers single sign-on with SCIM provisioning on Enterprise.
Cons
- Does not generate or edit images with AI; Webflow AI covers site generation, copy, code and CMS content only.
- Runs in the browser only, with no desktop or mobile app.
- The jump from the Premium Site plan to a Team plan lands on a $2,500-a-month annual contract, with no smaller step in between.
- No free domain comes bundled with a paid plan; a domain must be purchased separately or connected.
- Does not offer to resell or white-label the platform under an agency's own brand.
- The free Starter plan's published site carries a "Made in Webflow" badge, removed only on paid plans.
Side by side
| Company | ||
| Founded | 2012 | 2013 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (Figma AI) | Proprietary |
| User base | 10M+ | 300,000+ brands |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | — |
| Free plan | Yes | Yes |
| Free trial | No explicit trial period — free Starter plan available permanently | Yes-Unlimited (Starter free tier indefinitely) |
| Starting price | $20/mo (Professional, full seat), or $16/mo billed annually | $24/mo (Freelancer workspace); a Basic site plan is $25/mo |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Custom |
| All plans | Free — Free Starter — Free Professional (Full seat) — $20/mo Professional (Dev seat) — $15/mo Professional (Collab seat) — $5/mo Organization (Full seat) Organization (Dev seat) Organization (Collab seat) Enterprise (Full seat) Enterprise (Dev seat) Enterprise (Collab seat) | Free — Free Starter — Free Basic — $25/mo Premium — $39/mo Team (Platform) — $2,500/mo Enterprise (Platform) — Custom |
| Positioning | ||
| Best for | Product teams wanting one shared workspace for design systems, prototypes and developer handoff | Designers building content-heavy sites who want a real CMS and the site's own code |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Webflow combines a visual no-code website builder with an AI-native agentic platform, built-in CMS, SEO/AEO tools, and enterprise-grade collaboration in a single platform purpose-built for marketing teams. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Squarespace, Wix, Framer, WordPress, HubSpot CMS |
| Features | ||
| Code Components | — | ✓ |
| Form File Upload | — | ✓ |
| Password Protection | — | ✓ |
| Site Search | — | ✓ |
| Webflow AI | — | ✓ |
| Webflow CMS | — | ✓ |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✓ | ✕ |
| Print Ready | — | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✕ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✓ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | ✓ |
| Google Slides | ✓ | ✕ |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Figma to Webflow, MCP server, Webflow Apps marketplace, consent management solutions, GSAP, DevLink |
| Shopify | ✓ | ✕ |
Section 03
Figma vs Webflow: common questions
Is Figma or Webflow cheaper?
Figma's cheapest paid plan is $20/mo (Professional, full seat), or $16/mo billed annually and Webflow's is $24/mo (Freelancer workspace); a Basic site plan is $25/mo. Compare what each plan includes below before going on price alone.
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