Figma vs Webflow
Figma uniquely has 7 features · Webflow uniquely has 6 features.
| Figma | Webflow | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2013 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (Figma AI) | Proprietary |
| User base | 10M+ | 300,000+ brands |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | — |
| Free plan | Yes | Yes |
| Free trial | No explicit trial period — free Starter plan available permanently | Yes-Unlimited (Starter free tier indefinitely) |
| Starting price | Free (Starter); $12/mo (Professional Dev seat, annual billing) | $25/mo |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Custom |
| All plans | StarterFreeProfessionalFull seat — $20/moProfessionalDev seat — $15/moProfessionalCollab seat — $5/moOrganizationFull seat — $55/mo (billed annually)OrganizationDev seat — $25/mo (billed annually)OrganizationCollab seat — $5/mo (billed annually)EnterpriseFull seat — $90/mo (billed annually)EnterpriseDev seat — $35/mo (billed annually)EnterpriseCollab seat — $5/mo (billed annually) | StarterFreeBasic$25/moPremium$39/moTeam (Platform)$2,500/mo (Annual contract required)Enterprise (Platform)Custom |
| Positioning | ||
| Best for | Product designers, UX/UI teams, developers, and cross-functional product teams building digital products | Content-rich sites with robust CMS and traffic needs |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Webflow combines a visual no-code website builder with an AI-native agentic platform, built-in CMS, SEO/AEO tools, and enterprise-grade collaboration in a single platform purpose-built for marketing teams. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Squarespace, Wix, Framer, WordPress, HubSpot CMS |
| Features | ||
| Code Components | — | ✓ |
| Form File Upload | — | ✓ |
| Password Protection | — | ✓ |
| Site Search | — | ✓ |
| Webflow AI | — | ✓ |
| Webflow CMS | — | ✓ |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✓ | ✕ |
| Print Ready | — | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✕ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✓ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | ✓ |
| Google Slides | ✓ | ✕ |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Figma to Webflow, MCP server, Webflow Apps marketplace, consent management solutions, GSAP, DevLink |
| Shopify | ✓ | ✕ |