SE Ranking vs Wix
SE Ranking uniquely has 13 features · Wix uniquely has 8 features.
| SE Ranking | Wix | |
|---|---|---|
| Company | ||
| Founded | 2013 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 1M+ users (SE Ranking platform overall) | 300M+ sites built |
| Platforms | Web, Google Docs integration | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — free trial available | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $129.00/mo (Core plan) | $17/mo — Light |
| Enterprise | Custom (contact sales) | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Core$129/moGrowth$279/moAgency Pack (add-on)$69/mo (up to $129/mo)AI Search (add-on)$89/mo (up to $345/mo)API (add-on)$45/mo (up to $555/mo) annual billing only | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | SE Ranking Content Editor combines full-cycle brief creation, NLP keyword analysis, real-time SEO scoring, grammar/readability checks, and competitor outline review in one platform with native Google Docs integration at a significantly lower price than Semrush or Ahrefs. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Surfer SEO, Clearscope, MarketMuse, Semrush Writing Assistant, Frase | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Copywriting | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Backlink Analysis | ✓ | — |
| Brand Kit | — | ✓ |
| Content Brief | ✓ | — |
| Content Editor | ✓ | — |
| GSC Integration | ✓ | — |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | — |
| Logo Generation | — | ✓ |
| Long Form Writing | ✓ | — |
| On Page SEO | ✓ | — |
| Presentation Design | — | ✕ |
| Rank Tracking | ✓ | — |
| Resize Tool | — | ✓ |
| SERP Analysis | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| Topic Clusters | ✓ | — |
| UI Wireframe | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| CMS | Google Docs confirmed; others not publicly stated | — |
| Google Docs | ✓ | — |
| Google Slides | — | ✕ |
| Key Integrations | Google Docs, Google Search Console, Google Analytics, Data Studio, Matomo, SE Ranking API | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |