Head-to-head · facts checked 19 Sept 2026
SE Ranking vs Wix
SE Ranking uniquely has 14 features · Wix uniquely has 8 features.
From
$129.00/mo (Core plan)
Free plan
No
The verdict
SE Ranking or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
SE Ranking
Core
$129/mo · $1,238/yr
Repeatable SEO + GEO delivery, rank tracking across engines, unlimited keyword & comp. research, Data Studio / Matomo / GA / GSC
Growth
$279/mo · $2,680/yr
Multi-client SEO + GEO workflows, all Core features, project lifetime historical data, API access with 100K credits
Agency Pack (add-on)
$69/mo (up to $129/mo)
Add-on for agency workflows and white label features, (30 to 100 prompts)
AI Search (add-on)
$89/mo (up to $345/mo) · $854.4/yr (up to $3,312/yr)
Add-on for AI search and GEO tracking capabilities, (200 to 1,000 prompts)
API (add-on)
$45/mo (up to $555/mo) annual billing only
Add-on for extended API access, (3 million to 60 million credits)
WWix
Free
$0/mo
Includes hosting, drag-and-drop editor, templates, AI tools — Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
SE Ranking
Pros
- SE Ranking's pricing undercuts major competitors like Clearscope and MarketMuse by a meaningful margin, offering strong value for budget-conscious teams.
- The May 2025 content editor overhaul introduced a fully rebuilt Content Editor with an integrated AI Writer, significantly expanding the platform's capabilities.
- The platform combines brief builder, NLP keyword layer, SERP analysis, competitor outline review, and AI Writer into a single unified workflow.
- Google Docs integration is available with live content scoring that persists in real time as you write, benefiting teams already working in Docs.
- SE Ranking has a longer track record than most competitors, having been around since 2013 with over a million platform users.
- The content editor workflow pulls organic competitor data from the SERP to generate word count targets, heading structures, and competitor references automatically.
- The gap between what SE Ranking claims and what it actually delivers is narrower than expected, indicating honest product positioning.
- The platform covers keyword research, site auditing, backlink checking, and on-page SEO in addition to content editing, making it a true all-in-one suite.
Cons
- SE Ranking started as a rank tracker and the content editor is one module inside a larger suite, meaning it may not feel as purpose-built as dedicated content tools.
- The platform has real feature gaps despite its broad coverage, and is not described as a perfect solution for all content workflows.
- The claimed one million users figure refers to the full platform, not the content editor specifically, making it difficult to gauge adoption of that module.
- Whether the execution of the content editor architecture matches its ambitious design is noted as an open question requiring deeper evaluation.
- The tool's breadth may overwhelm users who only need a standalone content grader rather than a full SEO suite.
WWix
Pros
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
Cons
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Side by side
| Company | ||
| Founded | 2013 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 1M+ users (SE Ranking platform overall) | 300M+ sites built |
| Platforms | Web, Google Docs integration | Web, iOS, Android |
| Languages | 8 fully supported in Content Editor | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — free trial available | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $129.00/mo (Core plan) | $17/mo, Light |
| Enterprise | Custom (contact sales) | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Core — $129/mo Growth — $279/mo Agency Pack (add-on) — $69/mo (up to $129/mo) AI Search (add-on) — $89/mo (up to $345/mo) API (add-on) — $45/mo (up to $555/mo) annual billing only | Free — $0/mo Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | SE Ranking Content Editor combines full-cycle brief creation, NLP keyword analysis, real-time SEO scoring, grammar/readability checks, and competitor outline review in one platform with native Google Docs integration at a significantly lower price than Semrush or Ahrefs. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Surfer SEO, Clearscope, MarketMuse, Semrush Writing Assistant, Frase | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Copywriting | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Backlink Analysis | ✓ | — |
| Brand Kit | — | ✓ |
| Content Brief | ✓ | — |
| Content Editor | ✓ | — |
| GSC Integration | ✓ | — |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | — |
| Logo Generation | — | ✓ |
| Long Form Writing | ✓ | — |
| On Page SEO | ✓ | — |
| Presentation Design | — | ✕ |
| Rank Tracking | ✓ | — |
| Resize Tool | — | ✓ |
| SERP Analysis | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| Topic Clusters | ✓ | — |
| UI Wireframe | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✕ | — |
| CMS | Google Docs and WordPress confirmed; others not publicly stated | — |
| Google Docs | ✓ | — |
| Google Slides | — | ✕ |
| Key Integrations | Google Docs, Google Search Console, Google Analytics, Data Studio, Matomo, SE Ranking API | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |
| Wordpress | ✓ | — |
Section 03
SE Ranking vs Wix: common questions
Is SE Ranking or Wix cheaper?
SE Ranking's cheapest paid plan is $129.00/mo (Core plan) and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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