Head-to-head · facts checked 13 Sept 2026
POP vs Semrush
Semrush uniquely has 2 features.
From
$139.95/mo (SEO plan)
Free plan
Yes
The verdict
POP or Semrush?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
POP
Basic
$40/mo · No yearly plan
20 POP credits/mo, 10 Watchdog pages, core POP reports
Unlimited
$62/mo · $739/yr
Unlimited POP & Watchdog reports, 50 credits/mo, 200 Watchdog pages, bulk optimization Saves $125.
Teams
$143/mo · $1,425/yr
120 credits/mo, 500 Watchdog pages, 5–100 sub-accounts, white-label PDF reports, $12/mo per added seat Saves $291.
White Glove
From $555/mo
Done-for-you on-page SEO service with dedicated account manager and full content delivery
Semrush
Free
Free
Limited free account plus a 7-day free trial
SEO
$139.95/mo · $1,407.96/yr
5 websites, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, Site Audit, AI visibility reports
Starter (SEO + AI Search)
$199/mo · $1,982/yr
5 websites, 500 keywords, 50 prompts tracked daily, 1 domain AI brand performance, 300 AI visibility reports/day, MCP access
Pro+ (SEO + AI Search)
$299/mo · $2,978/yr
15 websites, 1,500 keywords, 100 prompts tracked daily, historical SEO data, content optimization, keyword cannibalization analysis
Advanced (SEO + AI Search)
$549/mo · $5,468/yr
40 websites, 5,000 keywords, 200 prompts tracked daily, SEO share of voice, API data integration, maximum power tier
For everything else about each tool, read the full POP review and Semrush review.
Side by side
| Company | ||
| Founded | 2018 | 2008 |
| HQ | Las Vegas, USA | Boston, USA |
| AI model | OpenAI GPT (with BYO API Key option) | Proprietary |
| User base | 6,000+ active users | 10M+ users |
| Platforms | Web, Chrome Extension, Google Docs, WordPress, 20+ web builders | Web, Chrome Extension, iOS, Android |
| Languages | 61 languages supported | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | Yes, limited free account available |
| Free trial | No, but a free no-sign-up page scoring demo and a 7-day refund guarantee | Yes — 7 days |
| Starting price | $40/mo (Basic) | $139.95/mo (SEO plan) |
| Enterprise | — | Custom — request demo |
| Refund policy | 7-day refund guarantee (subject to Refund Policy) | — |
| All plans | Basic — $40/mo Unlimited — $62/mo Teams — $143/mo White Glove — From $555/mo | Free — Free SEO — $139.95/mo Starter (SEO + AI Search) — $199/mo Pro+ (SEO + AI Search) — $299/mo Advanced (SEO + AI Search) — $549/mo |
| Positioning | ||
| Best for | SEO professionals, content agencies, and freelancers focused on on-page optimization | SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring |
| Differentiator | POP is built around its proprietary Rank Engine™ trained on 400+ peer-reviewed SEO experiments, delivering scientifically-grounded on-page recommendations rather than generic AI content generation. | Semrush One unifies traditional SEO and AI search visibility (LLM citation tracking) on a single platform built on 17 years of search intelligence, with 28B keywords, 43T backlinks, and 317M+ LLM prompts monitored. |
| Competitors | Surfer SEO, Clearscope, MarketMuse, NeuronWriter, Frase | Ahrefs, Moz, Mangools, SE Ranking, Surfer SEO, BrightEdge |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
| CMS | WordPress, Google Docs, and 20+ web builders via the Chrome extension | WordPress, Google Docs, Shopify via integrations |
| Google Docs | Via Chrome extension only (no add-on) | Yes — via SEO Writing Assistant add-on |
| Key Integrations | Chrome Extension (for Google Docs, WordPress and 20+ website editors), OpenAI API (BYO key) | Google Analytics, Google Search Console, Google Ads, Adobe (parent company), Lovable AI builder, ChatGPT, MCP access, Zapier, WordPress, Google Docs |
| Wordpress | Via Chrome extension only (no plugin) | Yes — SEO Writing Assistant WordPress plugin |
| Zapier | — | ✓ |
Section 02
POP vs Semrush: common questions
Is POP or Semrush cheaper?
POP's cheapest paid plan is $40/mo (Basic) and Semrush's is $139.95/mo (SEO plan). Compare what each plan includes below before going on price alone.
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