Head-to-head · facts checked 8 Oct 2026
Photoroom vs Wix
Photoroom uniquely has 8 features · Wix uniquely has 1 feature.
From
$7.50/mo (Pro, billed yearly)
Free plan
Yes
The verdict
Photoroom or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Photoroom
Free
Free
Personal use only (no commercial use); monthly export limit, low AI generation limit, no batch mode or API
Pro
$12.99/mo · $7.50/mo billed yearly
8,000 AI credits and 1,000 exports a month
Max
$34.99/mo · $20.99/mo billed yearly
25,000 AI credits and 3,000 exports a month
Ultra
$99/mo · $82.50/mo billed yearly
75,000 AI credits and 10,000 exports a month
Enterprise
Custom
Custom for world-class brands; tailored credits, Visual QA tools, SLA-SSO, dedicated onboarding and support
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Photoroom review and Wix review.
Side by side
| Company | ||
| Founded | 2019 | 2006 |
| HQ | Paris, France | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 80M+ users (background remover), 1M+ businesses | 300M+ sites built |
| Platforms | Web App | Web, iOS, Android |
| Languages | Multiple languages supported (English primary) | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | Yes, personal use only (no commercial use); limited exports and AI generations | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $7.50/mo (Pro, billed yearly) | $17/mo, Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free — Free Pro — $12.99/mo Max — $34.99/mo Ultra — $99/mo Enterprise — Custom | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Solopreneurs, small businesses, and growing brands needing AI-powered product photography | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | End-to-end AI visual production platform purpose-built for e-commerce, combining background removal, AI product photography, batch processing, Brand Kit enforcement, and direct Shopify marketplace sync in one scalable solution with Enterprise-grade custom AI models. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Remove.bg, Canva, Adobe Firefly, Picsart, Clipping Magic | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| 4K Video/Image Resolution | ✓ | — |
| AI Backgrounds | ✓ | — |
| AI Fashion Models | ✓ | — |
| Adjustable AI Shadows | ✓ | — |
| Video Generator | ✓ | — |
| Visual Qa Tools | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | — |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✓ |
| Presentation Design | ✕ | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✕ | ✕ |
| Integrations | ||
| Adobe Export | ✕ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | ✕ | ✕ |
| Key Integrations | Shopify, PIM connectors, DAM connectors, Cloud connectors (GCP, AWS, Cloudflare infrastructure), MCP (Photoroom MCP new) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
Section 02
Photoroom vs Wix: common questions
Is Photoroom or Wix cheaper?
Photoroom's cheapest paid plan is $7.50/mo (Pro, billed yearly) and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Keep comparing
More Photoroom matchups
