Frase vs SEO Writing AI
Frase uniquely has 5 features.
| Frase | SEO Writing AI | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2022 |
| HQ | Boston, USA | — |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | GPT-5 and proprietary ML models |
| User base | 30,000+ | 50,000+ |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web, WordPress (via MCP & plugin), Shopify |
| Languages | English primarily, some multilingual support | 48 languages |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | Yes — 3 free articles, no credit card required, 25,000 word limit |
| Free trial | Yes — 7 days, no credit card required | Yes — 3 free articles (no time limit stated) |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $19/mo — Starter |
| Enterprise | Custom — scoped to org | — |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | FreeFreeStarter$19/moProfessional$79/moProfessional Plus 1$159/moProfessional Plus 2$307/mo |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | Bloggers, affiliate marketers, SEO specialists, and content agencies needing AI-generated, SEO-optimized long-form content |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | Auto-analyzes SERP competitors and generates content optimized for both traditional search engines and AI engines like ChatGPT and Perplexity in one click, with native WordPress MCP integration and bulk auto-posting up to 100 articles. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Surfer SEO, Jasper, Frase, Writesonic, NeuronWriter |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✕ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✕ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | — |
| Integrations | ||
| API Access | ✓ | — |
| Chrome Extension | ✓ | — |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress, Shopify |
| Google Docs | ✕ | ✕ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | WordPress (MCP Server + auto-post), Shopify App, Amazon product URL import |
| Wordpress | ✓ | ✓ |