Head-to-head · facts checked 13 Sept 2026
POP vs SE Ranking
POP uniquely has 1 feature · SE Ranking uniquely has 1 feature.
From
$129.00/mo (Core plan)
Free plan
No
The verdict
POP or SE Ranking?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
POP
Basic
$40/mo · No yearly plan
20 POP credits/mo, 10 Watchdog pages, core POP reports
Unlimited
$62/mo · $739/yr
Unlimited POP & Watchdog reports, 50 credits/mo, 200 Watchdog pages, bulk optimization Saves $125.
Teams
$143/mo · $1,425/yr
120 credits/mo, 500 Watchdog pages, 5–100 sub-accounts, white-label PDF reports, $12/mo per added seat Saves $291.
White Glove
From $555/mo
Done-for-you on-page SEO service with dedicated account manager and full content delivery
SE Ranking
Core
$129/mo · $1,238/yr
Repeatable SEO + GEO delivery, rank tracking across engines, unlimited keyword & comp. research, Data Studio / Matomo / GA / GSC
Growth
$279/mo · $2,680/yr
Multi-client SEO + GEO workflows, all Core features, project lifetime historical data, API access with 100K credits
Agency Pack (add-on)
$69/mo
Add-on for agency workflows and white label features, (30 to 100 prompts) Scales up to $129/mo with usage.
AI Search (add-on)
$89/mo · $854.40/yr
Add-on for AI search and GEO tracking capabilities, (200 to 1,000 prompts) Scales up to $345/mo ($3,312/yr) with usage.
API (add-on)
$45/mo billed yearly
Add-on for extended API access, (3 million to 60 million credits) Scales up to $555/mo with usage.
For everything else about each tool, read the full POP review and SE Ranking review.
Side by side
| Company | ||
| Founded | 2018 | 2013 |
| HQ | Las Vegas, USA | San Francisco, USA |
| AI model | OpenAI GPT (with BYO API Key option) | Proprietary |
| User base | 6,000+ active users | 1M+ users (SE Ranking platform overall) |
| Platforms | Web, Chrome Extension, Google Docs, WordPress, 20+ web builders | Web, Google Docs integration |
| Languages | 61 languages supported | 8 fully supported in Content Editor |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Free trial | No, but a free no-sign-up page scoring demo and a 7-day refund guarantee | Yes — free trial available |
| Starting price | $40/mo (Basic) | $129.00/mo (Core plan) |
| Enterprise | — | Custom (contact sales) |
| Refund policy | 7-day refund guarantee (subject to Refund Policy) | — |
| All plans | Basic — $40/mo Unlimited — $62/mo Teams — $143/mo White Glove — From $555/mo | Core — $129/mo Growth — $279/mo Agency Pack (add-on) — $69/mo AI Search (add-on) — $89/mo API (add-on) — $45/mo billed yearly |
| Positioning | ||
| Best for | SEO professionals, content agencies, and freelancers focused on on-page optimization | SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization |
| Differentiator | POP is built around its proprietary Rank Engine™ trained on 400+ peer-reviewed SEO experiments, delivering scientifically-grounded on-page recommendations rather than generic AI content generation. | SE Ranking Content Editor combines full-cycle brief creation, NLP keyword analysis, real-time SEO scoring, grammar/readability checks, and competitor outline review in one platform with native Google Docs integration at a significantly lower price than Semrush or Ahrefs. |
| Competitors | Surfer SEO, Clearscope, MarketMuse, NeuronWriter, Frase | Surfer SEO, Clearscope, MarketMuse, Semrush Writing Assistant, Frase |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✕ |
| CMS | WordPress, Google Docs, and 20+ web builders via the Chrome extension | Google Docs and WordPress confirmed; others not publicly stated |
| Google Docs | Via Chrome extension only (no add-on) | Yes — native seamless integration with keyword suggestions, outline ideas, competitor snippets, live Content Score and Readability metrics |
| Key Integrations | Chrome Extension (for Google Docs, WordPress and 20+ website editors), OpenAI API (BYO key) | Google Docs, Google Search Console, Google Analytics, Data Studio, Matomo, SE Ranking API |
| Wordpress | Via Chrome extension only (no plugin) | Yes - Content Editor exports articles directly to WordPress |
Section 02
POP vs SE Ranking: common questions
Is POP or SE Ranking cheaper?
POP's cheapest paid plan is $40/mo (Basic) and SE Ranking's is $129.00/mo (Core plan). Compare what each plan includes below before going on price alone.
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