Pictory vs Runway
Pictory uniquely has 11 features · Runway uniquely has 7 features.
| Pictory | Runway | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2018 |
| HQ | Wilmington, Delaware, USA | New York, USA |
| AI model | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs | Gen-4.5, GWM-1 (Proprietary) |
| User base | 20,000+ companies | 50M+ creators |
| Platforms | Web, Chrome Extension | Web |
| Languages | 29 | English (primary), multi-language interface support |
| Pricing | ||
| Pricing model | Subscription | — |
| Free plan | No | Yes |
| Free trial | Yes | No - 125 one-time free credits |
| Starting price | $29/mo | $15/mo |
| Enterprise | Custom | Custom pricing — contact sales |
| All plans | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom | FreeFreeStandard$15/moPro$35/moMax$95/moEnterpriseCustomPay as you goCustom per credit |
| Positioning | ||
| Best for | Video creators and teams creating professional-quality videos | Creators, filmmakers, enterprises, and researchers building AI-generated video and world simulations |
| Differentiator | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. | Runway combines a best-in-class generative video model (Gen-4.5) with proprietary General World Models (GWM-1) for real-time interactive simulation, robotics, and conversational avatars — positioning it as both a creative tool and foundational AI research platform. |
| Competitors | Synthesia, InVideo, Lumen5, HeyGen, Runway | Sora (OpenAI), Pika Labs, Kling AI, Synthesia, HeyGen, Midjourney, Stable Video Diffusion |
| Features | ||
| AI Credits | ✓ | — |
| AI Image Generation | — | ✓ |
| AI Video Generation | — | ✓ |
| AI Voices (Elevenlabs) | ✓ | — |
| Aleph 2.0 Model | — | ✓ |
| Brand Kits | ✓ | — |
| Cloud Storage | ✓ | — |
| Gen 4.5 Model | — | ✓ |
| Getty Images & Storyblocks Library | ✓ | — |
| Monthly & Yearly Billing | — | ✓ |
| Multi User Team Support | ✓ | — |
| Seedance 2.0 Pro 1080p | — | ✓ |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | — |
| Avatar | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) | 1080p standard; 4K Upscaling available on Standard and above; 2K image generation |
| Screen Recording | ✓ | ✕ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | — |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | — |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | — |
| Key Integrations | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) | Runway API, NVIDIA architecture integration, Lionsgate partnership, enterprise SSO |
| Zapier | ✓ | — |