Pictory vs Synthesia
Pictory uniquely has 7 features · Synthesia uniquely has 6 features.
| Pictory | Synthesia | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2017 |
| HQ | Wilmington, Delaware, USA | London, United Kingdom |
| AI model | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs | Proprietary |
| User base | 20,000+ companies | 50,000+ teams |
| Platforms | Web, Chrome Extension | Web |
| Languages | 29 | 80+ |
| Pricing | ||
| Pricing model | Subscription | — |
| Free plan | No | Yes |
| Free trial | Yes | Yes — free plan with 10 minutes of video/month, 9 stock avatars, no credit card required |
| Starting price | $29/mo | $29/mo |
| Enterprise | Custom | Custom pricing |
| All plans | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom | BasicFreeStarter$19/moCreator$89/moEnterpriseCustom |
| Positioning | ||
| Best for | Video creators and teams creating professional-quality videos | Enterprise teams and L&D professionals creating multilingual training, onboarding, and sales enablement videos at scale |
| Differentiator | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. | Used by over 90% of Fortune 100 companies, Synthesia combines AI avatars in 160+ languages with enterprise-grade compliance (SOC2, GDPR, ISO42001) and a full video workflow including creation, translation, collaboration, and LMS-ready SCORM export on one platform. |
| Competitors | Synthesia, InVideo, Lumen5, HeyGen, Runway | HeyGen, D-ID, Colossyan, Veed.io, Lumen5 |
| Features | ||
| AI Avatars | — | ✓ |
| AI Credits | ✓ | — |
| AI Dubbing | — | ✓ |
| AI Video Assistant | — | ✓ |
| AI Voices (Elevenlabs) | ✓ | — |
| API Access | — | ✓ |
| Brand Kits | ✓ | — |
| Cloud Storage | ✓ | — |
| Custom on Brand Avatars | — | ✓ |
| Getty Images & Storyblocks Library | ✓ | — |
| Multi User Team Support | ✓ | — |
| Scorm Export | — | ✓ |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✓ | ✓ |
| Batch Processing | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) | MP4 download (resolution not explicitly stated in scraped text) |
| Screen Recording | ✓ | ✓ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | ✓ |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | — |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | — |
| Key Integrations | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) | LMS integration (SCORM export), Synthesia API, PowerPoint import, Getty Images, Pexels, Soundstripe, Icons8, AI Dubbing API |
| Zapier | ✓ | — |