Head-to-head · facts checked 24 Sept 2026
Luigi's Box vs Wix
Luigi's Box uniquely has 9 features · Wix uniquely has 8 features.
From
Custom pricing, not published
Free plan
Yes
The verdict
Luigi's Box or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Luigi's Box
Free
Free
On Shopify: AI search and analytics up to 5,000 indexed units
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Luigi's Box review and Wix review.
Side by side
| Company | ||
| Founded | 2016 | 2006 |
| HQ | Bratislava, Slovakia | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 4,000+ online businesses | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | English, Slovak, Czech, Polish, German, French, Italian, Portuguese, Spanish, Swedish, Dutch and more | 25+ |
| Pricing | ||
| Pricing model | Custom | Freemium |
| Free plan | Yes | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes, 30 days | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | Custom pricing, not published | $17/mo, Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free — Free | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Stores on many platforms that want per-shopper search results and a wide range of integrations, starting on a free plan | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Luigi's Box offers a fully integrated AI-powered product discovery suite, combining site search, recommendations, product listing, conversational agent, and analytics, with pricing that scales favorably as usage grows, serving 4,000+ e-commerce businesses with proven conversion rate and AOV improvements. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Algolia, Bloomreach, Coveo, Doofinder, Yext, SearchBlox | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| Ab Testing | ✓ | — |
| Ad Copy Gen | ✕ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Brand Kit | — | ✓ |
| Bulk Upload | ✓ | — |
| Image Editing | ✕ | — |
| Inventory Integration | ✓ | — |
| Logo Generation | — | ✓ |
| Marketplace Listing | ✕ | — |
| Presentation Design | — | ✕ |
| Pricing Intelligence | ✓ | — |
| Product Data Enrichment | ✓ | — |
| Product Description Gen | ✕ | — |
| Resize Tool | — | ✓ |
| Review Analysis | ✓ | — |
| SEO Title Optimization | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| UI Wireframe | — | ✕ |
| Integrations | ||
| Amazon | ✕ | — |
| API Access | ✓ | ✓ |
| Etsy | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | Shopify, WooCommerce, Magento, Shopware, PrestaShop, OpenCart, BigCommerce, custom API | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
| WooCommerce | ✓ | — |
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