Head-to-head · facts checked 19 Sept 2026
Durable vs Wix
Durable uniquely has 13 features · Wix uniquely has 8 features.
The verdict
Durable or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Durable
Free
Free
Website on .durable.site subdomain, 10 CRM customers, 5 images/mo, 10 AI chat messages/mo
Launch
$25/mo · $264/yr
Custom domain, unlimited bookings, CRM with AI replies, SEO & GEO, 50 images/mo, 1,000 AI chat messages/mo
Grow
$49/mo · $492/yr
Everything in Launch plus unlimited team members, 500 images/mo, unlimited AI chat, daily blog posts, 100 lead replies/mo, 1:1 expert onboarding
Wix
Free
$0/mo
Includes hosting, drag-and-drop editor, templates, AI tools — Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Durable
Pros
- Durable can generate a full website with real pages, copy, and images in approximately thirty seconds, requiring no design skills.
- AI agents can automatically publish blog posts, collect reviews, and reply to inbound leads without manual triggering.
- The platform bundles a CRM, booking calendar, invoice processing, blog generator, SEO tool, and AI business advisor into one product.
- At $22/month, the feature-to-price ratio is notably strong compared to paying for multiple separate tools.
- Google Calendar sync for booking is included on both the Launch and Grow plans, adding practical value for service businesses.
- The built-in CRM handles lead capture and auto-replies well enough for solo operators managing inbound contacts.
- The platform has attracted over 3 million users in under two years, suggesting strong product-market fit for its core audience.
Cons
- The AI-generated website copy is not always high quality, often requiring manual editing after initial generation.
- The CRM functionality is too limited for any business with a real sales team, offering little depth beyond basic lead capture.
- Durable has bundled many features into the product, but the breadth may come at the cost of depth in any individual tool.
- The platform is less than three years old, raising questions about long-term reliability and feature maturity.
- The initial thirty-second website promise drives signups, but users may find the ongoing value proposition less clear after that novelty fades.
- The tool is narrowly targeted at solo service businesses like plumbers or personal trainers, making it a poor fit for agencies or development teams.
Wix
Pros
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
Cons
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Side by side
| Company | ||
| Founded | 2022 | 2006 |
| HQ | Vancouver, Canada | Tel Aviv, Israel |
| AI model | Proprietary (multiple models, always updated to latest) | Proprietary (Aria AI) |
| User base | 3M+ | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | English only | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $25/mo | $17/mo, Light |
| Enterprise | — | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free — Free Launch — $25/mo Grow — $49/mo | Free — $0/mo Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Small business owners, freelancers, and service-based entrepreneurs who want an all-in-one AI platform to build a website and manage their business | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Durable generates a complete business website in 30 seconds and bundles AI-powered CRM, booking, SEO/GEO, blog writing, and lead management into a single subscription replacing 7+ separate tools. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Squarespace, Wix, WordPress, 10Web | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Chat Agent | ✓ | — |
| AI Website Builder | ✓ | — |
| Built in CRM | ✓ | — |
| Lead Reply Automation | ✓ | — |
| Online Booking | ✓ | — |
| SEO & Geo Optimization | ✓ | — |
| AI Assistant | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Brand Kit | — | ✓ |
| Browser Extension | ✕ | — |
| Calendar Integration | ✓ | — |
| Document Creation | ✓ | — |
| Email Management | ✓ | — |
| Logo Generation | — | ✓ |
| Meeting Summary | ✕ | — |
| Mobile App | ✕ | — |
| Note Taking | ✕ | — |
| Offline Mode | ✕ | — |
| Presentation Builder | ✕ | — |
| Presentation Design | — | ✕ |
| Project Management | ✕ | — |
| Research Assistant | ✓ | — |
| Resize Tool | — | ✓ |
| Social Templates | — | ✓ |
| Spreadsheet AI | ✕ | — |
| Task Automation | ✓ | — |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | — | ✕ |
| Integrations | ||
| API Access | — | ✓ |
| Browser Extension | ✕ | — |
| Google Calendar | ✓ | — |
| Google Drive | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | Google Business Profile, calendar sync, local business directories, Cloudflare (hosting/CDN), custom domain providers | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Microsoft 365 | ✕ | — |
| Shopify | — | ✕ |
| Slack Integration | ✕ | — |
Section 03
Durable vs Wix: common questions
Is Durable or Wix cheaper?
Durable's cheapest paid plan is $25/mo and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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