Head-to-head · facts checked 19 Sept 2026
10Web vs Durable
Durable uniquely has 14 features · 10Web uniquely has 9 features.
From
$20/mo (AI Starter), or $10/mo billed annually
Free plan
No
The verdict
10Web or Durable?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
10Web
AI Starter
$10/mo · $120/yr
1 website, 100 AI credits/mo, 10GB SSD, 10K visitors/mo, free custom domain
AI Premium
$15/mo · $180/yr
2 websites, 200 AI credits/mo, 15GB SSD, 20K visitors/mo, 24/7 priority support
AI Ultimate
$23/mo · $270/yr
4 websites, 300 AI credits/mo, 25GB SSD, 50K visitors/mo, Google Cloud + Cloudflare CDN
AI Starter
$480/2yrs · $720/3yrs
1 website, 100 AI credits/mo, 10GB SSD, 10K visitors/mo, free custom domain
AI Premium
$720/2yrs · $1,080/3yrs
2 websites, 200 AI credits/mo, 15GB SSD, 20K visitors/mo, 24/7 priority support
AI Ultimate
$1,080/2yrs · $1.620/3yrs
4 websites, 300 AI credits/mo, 25GB SSD, 50K visitors/mo, Google Cloud + Cloudflare CDN
Durable
Free
Free
Website on .durable.site subdomain, 10 CRM customers, 5 images/mo, 10 AI chat messages/mo
Launch
$25/mo · $264/yr
Custom domain, unlimited bookings, CRM with AI replies, SEO & GEO, 50 images/mo, 1,000 AI chat messages/mo
Grow
$49/mo · $492/yr
Everything in Launch plus unlimited team members, 500 images/mo, unlimited AI chat, daily blog posts, 100 lead replies/mo, 1:1 expert onboarding
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
10Web
Pros
- Generates a full WordPress site, including a WooCommerce store, from a prompt.
- Imports a Figma file and converts it into a live WordPress page.
- Managed hosting is included on every plan, along with a free custom domain worth up to $30.
- Every site is a full WordPress installation rather than a proprietary, closed CMS.
- A dedicated Ecommerce AI Builder sets up a WooCommerce store's products, inventory and payments.
- SEO optimization is checked and applied automatically during site generation.
- A dedicated Agency and White Label plan track, plus a Website Builder API, let agencies resell the builder under their own brand.
Cons
- No free plan: every tier is a paid subscription, with only a 30-day money-back guarantee instead of a trial.
- No AI image generation or editing; images must be uploaded manually.
- No real-time collaboration for multiple people editing a site at once.
- No comment or approval workflow for reviewing changes before publishing.
- Sites cannot be exported as code; they remain on 10Web's own managed hosting.
- Holds no SOC 2 report and offers no single sign-on, only two-factor authentication.
Durable
Pros
- Durable can generate a full website with real pages, copy, and images in approximately thirty seconds, requiring no design skills.
- AI agents can automatically publish blog posts, collect reviews, and reply to inbound leads without manual triggering.
- The platform bundles a CRM, booking calendar, invoice processing, blog generator, SEO tool, and AI business advisor into one product.
- At $22/month, the feature-to-price ratio is notably strong compared to paying for multiple separate tools.
- Google Calendar sync for booking is included on both the Launch and Grow plans, adding practical value for service businesses.
- The built-in CRM handles lead capture and auto-replies well enough for solo operators managing inbound contacts.
- The platform has attracted over 3 million users in under two years, suggesting strong product-market fit for its core audience.
Cons
- The AI-generated website copy is not always high quality, often requiring manual editing after initial generation.
- The CRM functionality is too limited for any business with a real sales team, offering little depth beyond basic lead capture.
- Durable has bundled many features into the product, but the breadth may come at the cost of depth in any individual tool.
- The platform is less than three years old, raising questions about long-term reliability and feature maturity.
- The initial thirty-second website promise drives signups, but users may find the ongoing value proposition less clear after that novelty fades.
- The tool is narrowly targeted at solo service businesses like plumbers or personal trainers, making it a poor fit for agencies or development teams.
Side by side
| Company | ||
| Founded | 2016 | 2022 |
| HQ | Newark, DE, United States | Vancouver, Canada |
| AI model | Proprietary (Agentic AI) | Proprietary (multiple models, always updated to latest) |
| User base | 2M+ websites created | 3M+ |
| Platforms | Web | Web |
| Languages | English primarily | English only |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | No, a free site draft is generated but every plan is a paid subscription | Yes |
| Free trial | Yes — free to start, 30-day money-back guarantee on paid plans | Yes |
| Starting price | $20/mo (AI Starter), or $10/mo billed annually | $25/mo |
| Enterprise | Custom (Agency + White Label plans available; Talk to sales) | — |
| Refund policy | 30-day money-back guarantee (excludes after free domain is claimed) | — |
| All plans | AI Starter — $10/mo AI Premium — $15/mo AI Ultimate — $23/mo AI Starter — $480/2yrs AI Premium — $720/2yrs AI Ultimate — $1,080/2yrs | Free — Free Launch — $25/mo Grow — $49/mo |
| Positioning | ||
| Best for | Agencies who deliver WordPress sites for clients and resell the builder under their own brand | Small business owners, freelancers, and service-based entrepreneurs who want an all-in-one AI platform to build a website and manage their business |
| Differentiator | 10Web combines an agentic AI website builder with managed WordPress hosting, Figma import, vibe-coding, and WooCommerce ecommerce — all on one platform with 90+ PageSpeed scores out of the box. | Durable generates a complete business website in 30 seconds and bundles AI-powered CRM, booking, SEO/GEO, blog writing, and lead management into a single subscription replacing 7+ separate tools. |
| Competitors | Wix, Squarespace, Duda, Webflow, Elementor, Hostinger Website Builder | Squarespace, Wix, WordPress, 10Web |
| Features | ||
| AI Chat Agent | — | ✓ |
| AI Website Builder | — | ✓ |
| Built in CRM | — | ✓ |
| Lead Reply Automation | — | ✓ |
| Online Booking | — | ✓ |
| SEO & Geo Optimization | — | ✓ |
| AI Assistant | — | ✓ |
| Browser Extension | — | ✕ |
| Calendar Integration | — | ✓ |
| Cli Support | ✓ | — |
| Code Completion | ✓ | — |
| Code Generation | ✓ | — |
| Code Review | ✕ | — |
| Codebase Indexing | ✕ | — |
| Debugging | ✓ | — |
| Document Creation | — | ✓ |
| Email Management | — | ✓ |
| Git Integration | ✕ | — |
| IDE Plugins | ✕ | — |
| Meeting Summary | — | ✕ |
| Mobile App | — | ✕ |
| Multi Language Support | ✕ | — |
| Note Taking | — | ✕ |
| Offline Mode | — | ✕ |
| Presentation Builder | — | ✕ |
| Project Management | — | ✕ |
| Refactoring | ✓ | — |
| Research Assistant | — | ✓ |
| Security Scanning | ✓ | — |
| Self Hosted Option | ✓ | — |
| Spreadsheet AI | — | ✕ |
| Task Automation | — | ✓ |
| Team Collaboration | — | ✓ |
| Team Features | ✓ | — |
| Test Generation | ✕ | — |
| Integrations | ||
| API Access | ✓ | — |
| Browser Extension | — | ✕ |
| Github Integration | ✕ | — |
| Gitlab Integration | ✕ | — |
| Google Calendar | — | ✓ |
| Google Drive | — | ✕ |
| Jetbrains Plugin | ✕ | — |
| Key Integrations | Figma (import/convert designs), WooCommerce (ecommerce), Cloudflare CDN (Ultimate plan), Google Cloud hosting, WordPress (60K+ plugins ecosystem), 10Web Payments | Google Business Profile, calendar sync, local business directories, Cloudflare (hosting/CDN), custom domain providers |
| Microsoft 365 | — | ✕ |
| Slack Integration | — | ✕ |
| Vscode Extension | ✕ | — |
Section 03
10Web vs Durable: common questions
Is 10Web or Durable cheaper?
10Web's cheapest paid plan is $20/mo (AI Starter), or $10/mo billed annually and Durable's is $25/mo. Compare what each plan includes below before going on price alone.
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