Asana vs Durable
Asana uniquely has 17 features · Durable uniquely has 8 features.
| Asana | Durable | |
|---|---|---|
| Company | ||
| Founded | 2008 | 2022 |
| HQ | San Francisco, USA | Vancouver, Canada |
| AI model | Proprietary | Proprietary (multiple models, always updated to latest) |
| User base | 150,000+ organizations including 85% of Fortune 100 | 3M+ |
| Platforms | Web, iOS, Android, Chrome | Web |
| Languages | 25+ | English only |
| Pricing | ||
| Pricing model | Freemium | — |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Starting price | $13.49/mo | $25/mo |
| Enterprise | Contact sales | — |
| All plans | PersonalFreeStarter$13.49/moAdvanced$30.49/moEnterprise+Contact sales | FreeFreeLaunch$25/moGrow$49/mo |
| Positioning | ||
| Best for | Teams managing projects and portfolios across departments | Small business owners, freelancers, and service-based entrepreneurs who want an all-in-one AI platform to build a website and manage their business |
| Differentiator | Pre-built AI Teammates (20+) including Launch Planner, Workflow Optimizer, Compliance Specialist, Status Reporter, and Data Quality Manager | Durable generates a complete business website in 30 seconds and bundles AI-powered CRM, booking, SEO/GEO, blog writing, and lead management into a single subscription replacing 7+ separate tools. |
| Competitors | Monday.com, Notion, ClickUp, Jira, Smartsheet | Squarespace, Wix, WordPress, 10Web |
| Features | ||
| AI Chat Agent | — | ✓ |
| AI Website Builder | — | ✓ |
| Approvals and Proofing | ✓ | — |
| Built in CRM | — | ✓ |
| Goals Tracking | ✓ | — |
| Lead Reply Automation | — | ✓ |
| Online Booking | — | ✓ |
| Saml Authentication | ✓ | — |
| SEO & Geo Optimization | — | ✓ |
| Salesforce/Tableau/Power Bi Support | ✓ | — |
| Timeline and Gantt Views | ✓ | — |
| Workload Management | ✓ | — |
| AI Assistant | ✓ | ✓ |
| Browser Extension | ✓ | ✕ |
| Calendar Integration | ✓ | ✓ |
| Document Creation | ✓ | ✓ |
| Email Management | — | ✓ |
| Meeting Summary | — | ✕ |
| Mobile App | ✓ | ✕ |
| Note Taking | ✓ | ✕ |
| Offline Mode | — | ✕ |
| Presentation Builder | — | ✕ |
| Project Management | ✓ | ✕ |
| Research Assistant | — | ✓ |
| Spreadsheet AI | ✓ | ✕ |
| Task Automation | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | — |
| Browser Extension | ✓ | ✕ |
| Google Calendar | ✓ | ✓ |
| Google Drive | ✓ | ✕ |
| Key Integrations | Slack, Google Drive, Google Calendar, Microsoft 365, Zoom, Salesforce, Tableau, Power BI, Zapier, Jira, GitHub, Dropbox, Adobe Creative Cloud | Google Business Profile, calendar sync, local business directories, Cloudflare (hosting/CDN), custom domain providers |
| Microsoft 365 | ✓ | ✕ |
| Slack Integration | ✓ | ✕ |
| Zapier | ✓ | — |