Head-to-head · facts checked 21 Sept 2026
Bland vs Murf AI
Bland uniquely has 8 features · Murf AI uniquely has 2 features.
From
$29/mo (Creator)
Free plan
Yes
The verdict
Bland or Murf AI?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Bland
Free
Free
2 credits and an inbound number, no card needed
Start
$0.14/min
2 credits + inbound number ($15/mo value); 10 concurrent calls, 100 calls/day, 10 knowledge bases No platform fee.
Build
$0.12/min + $299/mo platform fee
50 concurrent calls, 2,000 calls/day, 50 knowledge bases, lower per-minute rate
Scale
$0.11/min + $499/mo platform fee
100 concurrent calls, 5,000 calls/day, 100 knowledge bases, lowest self-serve per-minute rate
Enterprise
Custom
Contracted volume, dedicated infrastructure, on-prem/VPC, forward deployed engineer, BAA, SSO, data residency
Murf AI
Free
Free
10 projects, 10 min voice generation, 1 editor, no downloads, no commercial rights
Creator
$29/mo · $228/yr
100 projects, 24 hrs/year voice generation, 1 editor, all 200+ voices, unlimited downloads, commercial rights
Business
$99/mo · $792/yr
500 projects, 96 hrs/year voice generation, 1 editor, business license, Say It My Way, PowerPoint integration, audio to text
Enterprise
Custom
Unlimited voice generation, custom editors (5+), SSO, collaboration, AI translation, custom voice clones add-on, dedicated CSM
Pay as you go
$0.25/credit
No watermarks, 5 projects at a time
API Pay as you go
Custom
Purchased credit never expires, Upto 15 concurrent requests, Priority Support
For everything else about each tool, read the full Bland review and Murf AI review.
Side by side
| Company | ||
| Founded | 2023 | 2020 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (Bland Speech v3) | Murf Falcon (real-time TTS) & Murf Gen2 (content TTS) — Proprietary |
| User base | — | 10 million+ |
| Platforms | Web, API | Web |
| Languages | 40+ languages | 35+ languages and accents |
| Pricing | ||
| Pricing model | Usage-based | Freemium |
| Free plan | Yes | Yes |
| Free trial | No | No |
| Starting price | $0.14/min | $29/mo (Creator) |
| Enterprise | Custom pricing | Custom |
| Refund policy | — | 24-hour refund window with under 10 minutes usage |
| All plans | Free — Free Start — $0.14/min Build — $0.12/min + $299/mo platform fee Scale — $0.11/min + $499/mo platform fee Enterprise — Custom | Free — Free Creator — $29/mo Business — $99/mo Enterprise — Custom Pay as you go — $0.25/credit API Pay as you go — Custom |
| Positioning | ||
| Best for | Developers and teams building AI phone call automation | Course and presentation teams voicing slides and e-learning, with voices that plug into Canva, PowerPoint and Articulate |
| Differentiator | Lowest per-minute rates at scale with high concurrency and dedicated infrastructure for enterprises | Murf combines a production-ready conversational agent platform (130ms end-to-end latency via Falcon), a full voiceover studio, and AI dubbing in 40+ languages, all built on ethically sourced voices with enterprise-grade security, at industry-leading pricing of $0.01/minute for API usage. |
| Competitors | Vapi, Retell AI, Twilio, ElevenLabs Conversational AI, Synthflow | ElevenLabs, Descript, Play.ht, Speechify, WellSaid Labs, Resemble AI |
| Features | ||
| Baa / Data Residency | ✓ | — |
| Call Transfers | ✓ | — |
| Concurrent Calls | ✓ | — |
| Knowledge Bases | ✓ | — |
| On Prem / Vpc | ✓ | — |
| SSO | ✓ | — |
| API Access | ✓ | ✓ |
| Audio Enhancement | — | ✓ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Languages Supported | ✓ | ✓ |
| Mobile App | ✕ | ✕ |
| Music Generation | ✕ | ✕ |
| Podcast Editing | ✕ | ✓ |
| Text to Speech | ✓ | ✓ |
| Transcription | ✓ | ✓ |
| Voice Cloning | ✓ | ✓ |
| Voice Styles | ✓ | ✓ |
| Integrations | ||
| Adobe Audition | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Garageband | ✕ | ✕ |
| Key Integrations | Twilio, Salesforce, HubSpot, Slack, Notion, Zapier, Genesys, Five9, NICE CXone, Talkdesk, Amazon Connect, Make, Calendly, Cal.com, Pipedream, SIP, Bland SMS, Custom API | Canva, PowerPoint Plugin, Google Slides, Murf Voices for Windows Apps, Custom Integrations (Enterprise add-on) |
| Zapier | ✓ | — |
Section 02
Bland vs Murf AI: common questions
Is Bland or Murf AI cheaper?
Bland's cheapest paid plan is $0.14/min and Murf AI's is $29/mo (Creator). Compare what each plan includes below before going on price alone.
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