Adobe Firefly vs Figma
Adobe Firefly uniquely has 19 features · Figma uniquely has 15 features.
| Adobe Firefly | Figma | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2012 |
| HQ | San Jose, USA | San Francisco, USA |
| AI model | Firefly Image Model 4 (proprietary) + third-party models (Flux, Kling, Veo, Sora, ChatGPT Image, Runway) | Proprietary (Figma AI) |
| User base | 100M+ (Adobe ecosystem) | 10M+ |
| Platforms | Web, iOS, Android | Web, macOS, Windows, iOS, Android, Linux (via browser) |
| Languages | 25+ | 25+ |
| Pricing | ||
| Free plan | Yes | Yes |
| Free trial | Yes — free trial available on Standard and Pro plans | No explicit trial period — free Starter plan available permanently |
| Starting price | $9.99/mo (Firefly Standard — 2,000 generative credits/mo) | Free (Starter); $12/mo (Professional Dev seat, annual billing) |
| Enterprise | — | $90/mo per Full seat (billed annually); contact sales for custom agreements |
| Refund policy | Refunds often within a 14-day window; enterprise pricing uses contact sales/custom quotes. | — |
| All plans | Firefly Standard$9.99/moFirefly Pro$19.99/moFirefly Pro Plus$34.97/moFirefly Premium$118.93/mo | StarterFreeProfessionalFull seat — $20/moProfessionalDev seat — $15/moProfessionalCollab seat — $5/moOrganizationFull seat — $55/mo (billed annually)OrganizationDev seat — $25/mo (billed annually)OrganizationCollab seat — $5/mo (billed annually)EnterpriseFull seat — $90/mo (billed annually)EnterpriseDev seat — $35/mo (billed annually)EnterpriseCollab seat — $5/mo (billed annually) |
| Positioning | ||
| Best for | Creative professionals, marketers, and content creators in the Adobe ecosystem | Product designers, UX/UI teams, developers, and cross-functional product teams building digital products |
| Differentiator | Commercially safe AI image and video generation trained on licensed content, with deep Adobe Creative Cloud integration including Photoshop and Express | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. |
| Competitors | Midjourney, DALL-E 3, Stable Diffusion, Canva AI, Ideogram | Adobe XD, Sketch, InVision, Framer, Canva, Penpot |
| Features | ||
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Aspect Ratio | ✓ | — |
| Background Removal | ✓ | — |
| Batch Generation | ✓ | — |
| Brand Kit | — | ✓ |
| Commercial Rights | ✓ | — |
| Export Formats | PNG, JPG, MP4 (video); format availability varies by model | — |
| Image Animation | ✓ | — |
| Image Reference | ✓ | — |
| Image to Image | ✓ | — |
| Inpainting | ✓ | — |
| Logo Generation | — | ✓ |
| Negative Prompts | ✓ | — |
| Outpainting | ✓ | — |
| Presentation Design | — | ✓ |
| Private Generations | ✓ | — |
| Prompt Customization | ✓ | — |
| Resize Tool | — | ✓ |
| Social Templates | — | ✓ |
| Style Controls | ✓ | — |
| Team Collaboration | — | ✓ |
| Text to Image | ✓ | — |
| Text to Video | ✓ | — |
| UI Wireframe | — | ✓ |
| Upscaling | ✓ | — |
| Vector Output | — | ✓ |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Integrations | ||
| Adobe Export | — | ✓ |
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | — |
| Figma Export | — | ✓ |
| Google Slides | — | ✓ |
| Key Integrations | Adobe Photoshop, Adobe Express Premium, Adobe Firefly Boards, Adobe Firefly Video Editor, Adobe Creative Cloud, Firefly mobile app | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) |
| Photoshop Plugin | ✓ | — |
| Shopify | — | ✓ |