Head-to-head · AI social media management tools · facts checked 16 Sept 2026
Loomly vs Planable
Planable scores 5.6 to Loomly's 5.2 among the AI social media management tools we rate.
From
$65/mo (Starter)
Free plan
No — 7-day free trial only
From
$33/mo (Basic, per workspace)
Free plan
Yes — first 50 posts free
The verdict
Planable wins, 5.6 to 5.2
Loomly uniquely has 4 features · Planable uniquely has 1 feature.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
Agencies managing clients
Loomly
Loomly 6.5 · Planable 5.5 on agencies and teams
- Reports in your own or your client's branding: Loomly yes, Planable no
- But Planable leads on aPI: Planable yes, Loomly no
Solo creators on a budget
Too close to call
Loomly 3.0 · Planable 6.0 on pricing
- Monthly cost for 5 social profiles: Loomly $65, Planable not published
Brands posting across networks
Loomly
Loomly 5.3 · Planable 4.7 on publishing and ai content
- Generates images for posts: Loomly yes, Planable no
- But Planable leads on schedules a first comment: Planable yes, Loomly no
Listening and competitor tracking
Too close to call
Loomly 8.0 · Planable 8.0 on listening and competitors
Section 01
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Planable leads on 3 of 6 criteria.
Publishing25% of the score
Loomly7.5
Planable8.5
Pricing25% of the score
Loomly3.0
Planable6.0
AI content20% of the score
Loomly2.5
Planable0.0
Agencies and teams15% of the score
Loomly6.5
Planable5.5
Listening and competitors10% of the score
Loomly8.0
Planable8.0
Privacy and support5% of the score
Loomly6.5
Planable6.8
Section 02
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Networks it publishes to
Monthly cost for 5 social profiles
Planable
Not published
Ways to reach support
Loomly
Not published
Where they match (21)
Free trial
Loomly
Not published
Planable
Not published
Section 03
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Loomly
Starter
$65/mo · $588/yr
12 social accounts, 3 users, unlimited calendars, limited AI usage
Beyond
$332/mo · $2,988/yr
60 social accounts, unlimited users, extended AI usage, custom branding and roles
Enterprise
Custom
61+ social accounts, unlimited users, priority support, friendly pricing at scale
Planable
Basic
$39/mo per workspace · $396/yr
60 posts/workspace/month, 4 social pages, 2 approval types, 3 campaigns, unlimited users
Pro
$59/mo per workspace · $588/yr
150 posts/workspace/month, 10 social pages, 3 approval types, 10 campaigns, Public API
Enterprise
Custom
Unlimited posts, 50 social pages/workspace, multi-level approvals, SSO, dedicated account manager, unlimited campaigns
Section 04
Pros and cons
From each tool's full review, written from the same checked facts.
Loomly
Pros
- Calendar-first interface provides a clear, intuitive workflow for building and scheduling content end-to-end.
- Bulk posting is included on all paid plans, making it practical for teams managing high content volume.
- Advanced analytics and reporting go beyond basic metrics, allowing scheduled and exportable reports.
- The approval workflow handles multiple stakeholders and custom roles.
- Slack and Microsoft Teams integrations keep notification and collaboration workflows connected.
- Social listening feature tracks brand mentions, competitor activity, and trending topics across channels.
- AI content suggestions are functional and informed by past post performance and audience behavior.
- Supports over ten social media channels, covering most major platforms in one interface.
Cons
- There is no free plan. Users get only a seven-day trial before being required to choose a paid tier.
- The AI brand intelligence layer exists but its real-world usefulness is uncertain compared to the marketing claims.
- Social listening is not as deep or robust as enterprise-level competitors like Sprout Social.
- Pricing relative to alternatives is a sticking point, making value-for-money a genuine concern.
- Not designed for solo creators or enterprise teams, leaving those audiences underserved.
- The platform is not a new entrant and some features feel like incremental additions rather than differentiated innovation.
Planable
Pros
- The visual interface mimics how posts actually look on real social platforms, giving clients immediate context without having to imagine the final result.
- Multi-level approval workflows allow content to move through staged sign-off processes, reducing the chaos of email chains and shared Google Docs.
- Kanban-style approvals tab with version history, private notes, and text annotations gives teams granular control over the review process.
- Teams can flag posts as internal drafts so clients never see work that isn't ready, keeping the collaboration process clean and professional.
- Content can be viewed in four modes (Feed, Calendar, Grid, and List), including Instagram grid view that many competing tools skip.
- The platform has been refined since 2017 around the approvals niche.
- Post scheduling is available on every plan, making core functionality accessible even to entry-level subscribers.
Cons
- Post scheduling is capped at 60 posts per workspace monthly on Basic and 150 on Pro, which becomes a real constraint for busy agencies managing multiple brands.
- Analytics are not included in core plans and must be purchased as a separate add-on, adding cost for teams that need performance data.
- Despite being around since 2017, the review notes there are still gaps in the product that remain unresolved.
- The homepage undersells the product's feature set, suggesting marketing and positioning are not as polished as the tool itself.
- Unlimited post scheduling is locked behind the Enterprise tier, forcing growth-stage teams into higher pricing before they may be ready.
Section 05
Loomly vs Planable: common questions
Which is better, Loomly or Planable?
Planable scores 5.6 and Loomly 5.2 out of 10 among the AI social media management tools we rate. Planable is ahead on publishing, pricing and privacy and support. Loomly is ahead on aI content and agencies and teams.
Is Loomly or Planable cheaper?
Loomly's cheapest paid plan is $65/mo (Starter) and Planable's is $33/mo (Basic, per workspace). Compare what each plan includes below before going on price alone.
Do Loomly and Planable have a free plan?
Neither has a free plan.
What can Loomly do that Planable cannot?
On the facts both vendors publish: generates images for posts and reports in your own or your client's branding.
What can Planable do that Loomly cannot?
On the facts both vendors publish: schedules a first comment and aPI.
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