Head-to-head · facts checked 19 Sept 2026
Affogato vs Wix
Affogato uniquely has 15 features · Wix uniquely has 9 features.
From
$24/mo - Standard
Free plan
No
The verdict
Affogato or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Affogato
Standard
$24/mo
2,000 credits/month
Ultra
$69/mo
7,000 credits/month
Team
$99/mo
10,000 credits/month
Pro Max
$251/mo
35,000 credits/month
WWix
Free
$0/mo
Includes hosting, drag-and-drop editor, templates, AI tools — Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Affogato
Pros
- Affogato offers more than 170 other companies' models in one workspace, covering video and image generation.
- Every plan unlocks the full model library, so no model is locked behind a higher tier.
- Stills come out watermark-free even on the cheapest Standard plan.
- Every paid plan includes a full commercial license.
- Affogato does not train foundation models on your content unless you explicitly opt in.
- The unified canvas covers lipsync, outpaint-based extension, inpainting and 8K upscaling in one place.
- Eight preconfigured Studios, including Fashion, Product, Beauty and Headshots, give guided workflows for common shoots.
Cons
- There is no free plan; every tier starts at a paid subscription.
- Affogato does not offer unlimited generation on any plan.
- Affogato does not publish what a credit buys on a named model, such as a number of Kling clips.
- Unused credits roll over only up to a cap that varies by plan.
- No yearly billing option is published; every plan is priced monthly only.
- It lists 8 video models, where the largest platforms offer more than 30.
WWix
Pros
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
Cons
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Side by side
| Company | ||
| Founded | 2023 | 2006 |
| HQ | — | Tel Aviv, Israel |
| AI model | 14 other companies' image and video models incl. Kling 3.0 4K, Google Veo 3.1, ByteDance Seedance 2.0 | Proprietary (Aria AI) |
| User base | — | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | English only | 25+ |
| Pricing | ||
| Pricing model | Credit-based | Freemium |
| Free plan | No | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | — | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $24/mo - Standard | $17/mo, Light |
| Enterprise | From $99/mo (Team, scales to 1M credits/month) | Custom — contact sales (Book a Demo) |
| Refund policy | Not given | 14-day money-back guarantee |
| All plans | Standard — $24/mo Ultra — $69/mo Team — $99/mo Pro Max — $251/mo | Free — $0/mo Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Brands that want Kling, Veo and Seedance in one place, with no AI training on their uploads by default | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Single workspace with 170+ image and video models, identity-locked character consistency across every shot and format, and dedicated pre-configured studios for fashion, product, UGC, and more — all on a credits-rollover model with no per-seat fees. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Higgsfield, OpenArt, Krea, Birdwalk, Midjourney | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Aspect Ratio | ✓ | — |
| Background Removal | ✓ | — |
| Brand Kit | — | ✓ |
| Commercial Rights | ✓ | — |
| Image Animation | ✓ | — |
| Image Reference | ✓ | — |
| Image to Image | ✓ | — |
| Inpainting | ✓ | — |
| Logo Generation | — | ✓ |
| Outpainting | ✓ | — |
| Presentation Design | — | ✕ |
| Prompt Customization | ✓ | — |
| Resize Tool | — | ✓ |
| Social Templates | — | ✓ |
| Style Controls | ✓ | — |
| Team Collaboration | — | ✓ |
| Text to Image | ✓ | — |
| Text to Video | ✓ | — |
| UI Wireframe | — | ✕ |
| Upscaling | ✓ | — |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Watermark | ✕ | — |
| Integrations | ||
| API Access | — | ✓ |
| Canva Integration | ✕ | — |
| Figma Plugin | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | HeyGen lipsync, Sync V3 Lipsync, Topaz Upscale — model integrations via public APIs (Google Veo, Kling, ByteDance, FLUX, Luma, Ideogram, Recraft, PixVerse, Pika, Lightricks LTX, Grok, Krea, Qwen) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Photoshop Plugin | ✕ | — |
| Shopify | — | ✕ |
Section 03
Affogato vs Wix: common questions
Is Affogato or Wix cheaper?
Affogato's cheapest paid plan is $24/mo - Standard and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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