SAASINSPECTOR
Head-to-head · AI site search tools · facts checked 24 Sept 2026

Nobi vs Wizzy

Wizzy scores 5.4 to Nobi's 5.3 among the AI site search tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.

Nobi
#5 of 5 AI site search tools
5.3
/ 10
From
$25/mo (Standard)
Free plan
No
Wizzy
#4 of 5 AI site search tools
5.4
/ 10
From
$199/mo (Starter)
Free plan
No
The verdict

Wizzy wins, 5.4 to 5.3

Nobi's cheapest plan starts at $25 a month against Wizzy's $199, and its 30 day trial runs longer than Wizzy's 14. Nobi personalizes results for each shopper, which Wizzy does not, while Wizzy can search by image and does not train its AI on your store data. Wizzy also has a Shopify App Store listing; Nobi does not.

Pick Nobi if you want a lower starting price and results personalized per shopper.

Pick Wizzy if you want image search, no AI training and a Shopify App Store listing.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Stores that want search to feel personal
Nobi
Nobi 5.5 · Wizzy 4.5 on what the search does beyond the basics
  • Orders results per shopper: Nobi yes, Wizzy no
  • But Wizzy leads on search by image: Wizzy yes, Nobi no
Stores on more than one platform
Wizzy
Nobi 2.5 · Wizzy 5.8 on where it plugs in
  • Its own Shopify App Store listing: Wizzy yes, Nobi no
  • Store platforms it works with: 3 store platforms against 2 store platforms
Small stores watching cost
Nobi
Nobi 5.9 · Wizzy 4.6 on pricing
  • Cheapest paid plan, monthly: $25 against $199
  • But Wizzy leads on what the price grows with: Catalogue_size against Requests
Stores with privacy requirements
Nobi
Nobi 7.5 · Wizzy 7.0 on privacy and trust
  • Ways to reach support: 3 support channels against 2 support channels
  • GDPR: Nobi yes, Wizzy does not say
Section 01

How they score

Both are scored the same way, against the other AI site search tools we rate, from facts on each vendor's own pages. Nobi leads on 3 of 4 criteria.

What the search does beyond the basics20% of the score
Nobi5.5
Wizzy4.5
Where it plugs in25% of the score
Nobi2.5
Wizzy5.8
Pricing35% of the score
Nobi5.9
Wizzy4.6
Privacy and trust20% of the score
Nobi7.5
Wizzy7.0
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Orders results per shopper
Nobi
Nobi
Yes
source ↗
Wizzy
No
source ↗
Search by image
Wizzy
Nobi
No
source ↗
Wizzy
Yes
source ↗
Store platforms it works with
Wizzy
Nobi
2 store platforms
source ↗
Wizzy
3 store platforms
source ↗
Its own Shopify App Store listing
Wizzy
Nobi
No
source ↗
Wizzy
Yes
source ↗
Cheapest paid plan, monthly
Nobi
Nobi
$25
source ↗
Wizzy
$199
source ↗
What the price grows with
Wizzy
Nobi
Requests
source ↗
Wizzy
Catalogue_size
source ↗
Ways to reach support
Nobi
Nobi
3 support channels
source ↗
Wizzy
2 support channels
source ↗

Published by only one of them

Webhooks
Nobi
No
source ↗
Wizzy
Not published
Free trial
Nobi
30 days
source ↗
Wizzy
14 days
source ↗
Setup fee on top
Nobi
Not published
Wizzy
No
source ↗
Does not train AI on your store data
Nobi
Not published
Wizzy
Yes
source ↗
GDPR
Nobi
Yes
source ↗
Wizzy
Not published
Where they match (3)
Apps it connects to
Nobi
2 integrations
source ↗
Wizzy
2 integrations
source ↗
Free plan
Nobi
No
source ↗
Wizzy
No
source ↗
SOC 2
Nobi
Not published
Wizzy
Not published
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Nobi

Standard
$25/mo
base fee; includes 2,500 searches and 250 conversational messages/mo, 5,000 searchable items, 5,000 knowledge base documents

Wizzy

Starter
$199/mo
up to 25,000 products / 100,000 queries
Growth
$399/mo
up to 50,000 products / 200,000 queries
Scale
$799/mo
up to 250,000 products / 1,000,000 queries
Enterprise
$1,999/mo
unlimited products / unlimited queries
Section 04

Pros and cons

From each tool's full review, written from the same checked facts.

Nobi

Pros
  • Semantic search always returns related results instead of a dead end.
  • It remembers a shopper across visits and personalizes results to their past behavior.
  • There is no minimum contract term on the Standard plan.
Cons
  • There is no free plan; a live deployment needs a card-backed 30-day trial before the $25-a-month plan begins.
  • Price grows with both searches and conversational messages, at $0.01 and $0.10 per extra unit.
  • Nobi has no listing on the Shopify App Store, so setup relies on a JavaScript snippet.
  • It does not offer visual search.
Full Nobi review →

Wizzy

Pros
  • Semantic search understands natural-language queries beyond exact keywords.
  • Visual search lets shoppers find products by uploading a photo or using a camera.
  • There is no setup fee and no minimum contract term.
Cons
  • There is no free plan; every tier is paid, starting at $199 a month after a 14-day trial.
  • Price rises with both the number of products indexed and the number of queries served.
  • 24/7 phone support comes only on Enterprise, at $1,999 a month.
  • Results do not personalize to the individual shopper; ranking adapts from store-wide behavior instead.
Full Wizzy review →
Section 05

Nobi vs Wizzy: common questions

Which is better, Nobi or Wizzy?

Wizzy scores 5.4 and Nobi 5.3 out of 10 among the AI site search tools we rate. Wizzy is ahead on where it plugs in. Nobi is ahead on what the search does beyond the basics, pricing and privacy and trust.

Is Nobi or Wizzy cheaper?

Nobi's cheapest paid plan is $25/mo (Standard) and Wizzy's is $199/mo (Starter). Compare what each plan includes below before going on price alone.

Do Nobi and Wizzy have a free plan?

Neither has a free plan.

What can Nobi do that Wizzy cannot?

On the facts both vendors publish: orders results per shopper.

What can Wizzy do that Nobi cannot?

On the facts both vendors publish: search by image and its own Shopify App Store listing.

Keep comparing