SAASINSPECTOR
Head-to-head · AI site search tools · facts checked 24 Sept 2026

APPROSEARCH vs Wizzy

APPROSEARCH scores 6.4 to Wizzy's 5.4 among the AI site search tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.

APPROSEARCH
#3 of 5 AI site search tools
6.4
/ 10
From
€19/mo (Start)
Free plan
No
Wizzy
#4 of 5 AI site search tools
5.4
/ 10
From
$199/mo (Starter)
Free plan
No
The verdict

APPROSEARCH wins, 6.4 to 5.4

Neither APPROSEARCH nor Wizzy has a free plan; both offer a 14 day trial and price around your catalogue size, though Wizzy's cheapest plan runs $199 a month. APPROSEARCH connects to more store platforms and integrations, and adds webhooks. Wizzy does not train its AI on your store data.

Pick APPROSEARCH if you need webhooks and more platforms and integrations covered.

Pick Wizzy if you want a lower cost and no AI training on your data.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Stores that want search to feel personal
Too close to call
APPROSEARCH 4.5 · Wizzy 4.5 on what the search does beyond the basics
Stores on more than one platform
APPROSEARCH
APPROSEARCH 8.2 · Wizzy 5.8 on where it plugs in
  • Apps it connects to: 5 integrations against 2 integrations
  • Store platforms it works with: 5 store platforms against 3 store platforms
  • Webhooks: APPROSEARCH yes, Wizzy does not say
Small stores watching cost
Too close to call
APPROSEARCH 6.6 · Wizzy 4.6 on pricing
  • Cheapest paid plan, monthly: APPROSEARCH priced by location, Wizzy $199
Stores with privacy requirements
Wizzy
APPROSEARCH 5.5 · Wizzy 7.0 on privacy and trust
  • Does not train AI on your store data: Wizzy yes, APPROSEARCH does not say
Section 01

How they score

Both are scored the same way, against the other AI site search tools we rate, from facts on each vendor's own pages. APPROSEARCH leads on 2 of 4 criteria.

What the search does beyond the basics20% of the score
APPROSEARCH4.5
Wizzy4.5
Where it plugs in25% of the score
APPROSEARCH8.2
Wizzy5.8
Pricing35% of the score
APPROSEARCH6.6
Wizzy4.6
Privacy and trust20% of the score
APPROSEARCH5.5
Wizzy7.0
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Store platforms it works with
APPROSEARCH
APPROSEARCH
5 store platforms
source ↗
Wizzy
3 store platforms
source ↗
Apps it connects to
APPROSEARCH
APPROSEARCH
5 integrations
source ↗
Wizzy
2 integrations
source ↗

Published by only one of them

Webhooks
APPROSEARCH
Yes
source ↗
Wizzy
Not published
Cheapest paid plan, monthly
APPROSEARCH
Priced by location
Wizzy
$199
source ↗
Does not train AI on your store data
APPROSEARCH
Not published
Wizzy
Yes
source ↗
SOC 2
APPROSEARCH
No
source ↗
Wizzy
Not published
GDPR
APPROSEARCH
Yes
source ↗
Wizzy
Not published
Where they match (8)
Orders results per shopper
APPROSEARCH
No
source ↗
Wizzy
No
source ↗
Search by image
APPROSEARCH
Yes
source ↗
Wizzy
Yes
source ↗
Its own Shopify App Store listing
APPROSEARCH
Yes
source ↗
Wizzy
Yes
source ↗
Free plan
APPROSEARCH
No
source ↗
Wizzy
No
source ↗
Free trial
APPROSEARCH
14 days
source ↗
Wizzy
14 days
source ↗
What the price grows with
APPROSEARCH
Catalogue_size
source ↗
Wizzy
Catalogue_size
source ↗
Setup fee on top
APPROSEARCH
No
source ↗
Wizzy
No
source ↗
Ways to reach support
APPROSEARCH
2 support channels
source ↗
Wizzy
2 support channels
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

APPROSEARCH

Start
€19/mo · €182.40/yr
10,000 requests/mo, 5K indexed products, 1 store, 1 language
Growth
€59/mo · €566.40/yr
50,000 requests/mo, 25K indexed products, 1 store, 3 languages
Scale
€89/mo · €854.40/yr
100,000 requests/mo, 100K indexed products, up to 10 stores, unlimited languages
Enterprise
€279/mo · €2,678.40/yr
500,000 requests/mo, unlimited indexed products, unlimited stores

Wizzy

Starter
$199/mo
up to 25,000 products / 100,000 queries
Growth
$399/mo
up to 50,000 products / 200,000 queries
Scale
$799/mo
up to 250,000 products / 1,000,000 queries
Enterprise
$1,999/mo
unlimited products / unlimited queries
Section 04

Pros and cons

From each tool's full review, written from the same checked facts.

APPROSEARCH

Pros
  • It combines BM25 keyword search with AI semantic search, plus voice search in more than 90 languages.
  • It works with Shopify, PrestaShop, WooCommerce, BigCommerce and Sylius.
  • It ships with a documented REST API, SDKs and bidirectional webhooks for catalogue sync.
  • There is no setup fee and no long-term commitment; plans can be cancelled at any time.
Cons
  • There is no free plan, only a 14-day trial.
  • Image search is limited to the Scale and Enterprise plans.
  • It does not personalize search results for individual shoppers.
  • It does not yet hold SOC 2 Type II certification.
Full APPROSEARCH review →

Wizzy

Pros
  • Semantic search understands natural-language queries beyond exact keywords.
  • Visual search lets shoppers find products by uploading a photo or using a camera.
  • There is no setup fee and no minimum contract term.
Cons
  • There is no free plan; every tier is paid, starting at $199 a month after a 14-day trial.
  • Price rises with both the number of products indexed and the number of queries served.
  • 24/7 phone support comes only on Enterprise, at $1,999 a month.
  • Results do not personalize to the individual shopper; ranking adapts from store-wide behavior instead.
Full Wizzy review →
Section 05

APPROSEARCH vs Wizzy: common questions

Which is better, APPROSEARCH or Wizzy?

APPROSEARCH scores 6.4 and Wizzy 5.4 out of 10 among the AI site search tools we rate. APPROSEARCH is ahead on where it plugs in and pricing. Wizzy is ahead on privacy and trust.

Is APPROSEARCH or Wizzy cheaper?

APPROSEARCH's cheapest paid plan is €19/mo (Start) and Wizzy's is $199/mo (Starter). Compare what each plan includes below before going on price alone.

Do APPROSEARCH and Wizzy have a free plan?

Neither has a free plan.

Keep comparing