APPROSEARCH vs Wizzy
APPROSEARCH scores 6.4 to Wizzy's 5.4 among the AI site search tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.
APPROSEARCH wins, 6.4 to 5.4
Neither APPROSEARCH nor Wizzy has a free plan; both offer a 14 day trial and price around your catalogue size, though Wizzy's cheapest plan runs $199 a month. APPROSEARCH connects to more store platforms and integrations, and adds webhooks. Wizzy does not train its AI on your store data.
Pick APPROSEARCH if you need webhooks and more platforms and integrations covered.
Pick Wizzy if you want a lower cost and no AI training on your data.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Apps it connects to: 5 integrations against 2 integrations
- Store platforms it works with: 5 store platforms against 3 store platforms
- Webhooks: APPROSEARCH yes, Wizzy does not say
- Cheapest paid plan, monthly: APPROSEARCH priced by location, Wizzy $199
- Does not train AI on your store data: Wizzy yes, APPROSEARCH does not say
How they score
Both are scored the same way, against the other AI site search tools we rate, from facts on each vendor's own pages. APPROSEARCH leads on 2 of 4 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (8)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
APPROSEARCH
Wizzy
Pros and cons
From each tool's full review, written from the same checked facts.
APPROSEARCH
- It combines BM25 keyword search with AI semantic search, plus voice search in more than 90 languages.
- It works with Shopify, PrestaShop, WooCommerce, BigCommerce and Sylius.
- It ships with a documented REST API, SDKs and bidirectional webhooks for catalogue sync.
- There is no setup fee and no long-term commitment; plans can be cancelled at any time.
- There is no free plan, only a 14-day trial.
- Image search is limited to the Scale and Enterprise plans.
- It does not personalize search results for individual shoppers.
- It does not yet hold SOC 2 Type II certification.
Wizzy
- Semantic search understands natural-language queries beyond exact keywords.
- Visual search lets shoppers find products by uploading a photo or using a camera.
- There is no setup fee and no minimum contract term.
- There is no free plan; every tier is paid, starting at $199 a month after a 14-day trial.
- Price rises with both the number of products indexed and the number of queries served.
- 24/7 phone support comes only on Enterprise, at $1,999 a month.
- Results do not personalize to the individual shopper; ranking adapts from store-wide behavior instead.
APPROSEARCH vs Wizzy: common questions
Which is better, APPROSEARCH or Wizzy?
APPROSEARCH scores 6.4 and Wizzy 5.4 out of 10 among the AI site search tools we rate. APPROSEARCH is ahead on where it plugs in and pricing. Wizzy is ahead on privacy and trust.
Is APPROSEARCH or Wizzy cheaper?
APPROSEARCH's cheapest paid plan is €19/mo (Start) and Wizzy's is $199/mo (Starter). Compare what each plan includes below before going on price alone.
Do APPROSEARCH and Wizzy have a free plan?
Neither has a free plan.