Head-to-head · facts checked 20 Sept 2026
Kittl vs Looka
Kittl uniquely has 9 features · Looka uniquely has 2 features.
From
$35 (Basic Logo Package, one-time)
Free plan
No
The verdict
Kittl or Looka?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Kittl
Free
Free
PNG or JPG exports up to 800px at 72dpi, personal use only
Pro
$15/mo · $144/yr
2,000 AI Tokens/month; up to 1,000 Premium Images, 65 Premium Videos; Unlimited Projects
Expert
$35/mo · $312/yr
12,000 AI Tokens/month (6,000 monthly + 200 daily); up to 6,000 Premium Images, 400 Premium Videos; Unlimited Version History
Looka
Basic Logo Package
$35 one-time
Single low-res PNG logo file for digital use
Premium Logo Package
$72 one-time
High-res PNG, SVG, vector EPS/PDF files plus transparent background
Brand Kit Subscription
$96/yr
300+ branded templates, business card, social media assets, unlimited logo files
Brand Kit Web Subscription
$129/yr
Everything in Brand Kit plus a website builder powered by Looka
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Kittl
Pros
- Kittl's free plan is free forever, with no time limit or expiry, rather than a timed trial.
- The free plan includes 100 AI tokens, enough for up to 100 images, plus five active projects and 500MB of storage.
- A full online vector editor with pen and Boolean tools sits on the same canvas as Kittl's AI image, vector and video generators.
- The AI model picker includes ChatGPT Image 1, Google Imagen 4, FLUX 1.1 Pro Ultra, Ideogram 3 Quality, Nano Banana and DALL-E 3, among others.
- A Vector Generator produces original SVG artwork directly from a text prompt.
- Real-time collaboration lets teammates work on the same canvas together, with live presence and a built-in comment tool.
- Paid plans unlock more than 100,000 templates and more than 10 million stock photos, graphics and fonts.
- Kittl connects to Claude, ChatGPT, Cursor and Claude Code through an MCP connector that needs no API key to set up.
Cons
- Kittl runs in the browser only, with no desktop app for Windows or Mac.
- Free-plan designs are for personal use only, and commercial use requires a Pro or Expert plan.
- Free-plan exports are capped at 800 pixels and 72dpi, in PNG or JPG only.
- AI-generated images made on the free plan are shared publicly with the Kittl community.
- Kittl has no traditional developer API and no built-in social post scheduling.
Looka
Pros
- Looka's AI generates logo options from your business name plus chosen style, color and symbol preferences, and you can keep adjusting the result before you buy.
- The Premium Logo Package and both Brand Kit plans include vector SVG and PDF files alongside PNG, suited to printing and resizing.
- Once purchased, the logo is fully owned by you and can be used commercially.
- The Premium Logo Package and Brand Kit Subscription both include unlimited edits to the logo after purchase.
- A Brand Kit Subscription turns the logo into more than 300 branded templates covering business cards, social posts, letterheads, email signatures and brand guidelines.
- The Brand Kit Web Subscription plan adds an AI-generated website built from the same brand.
- Support is available by live chat and email, plus a help center.
Cons
- There's no free plan that lets you keep a usable logo file; every option, one-time or subscription, requires payment.
- No free trial is offered for the Brand Kit subscriptions.
- The cheapest Basic Logo Package gives you only a single low-resolution PNG, with no vector formats or unlimited edits.
- Looka doesn't offer a trademark search or registration service, pointing you to your country's trademark office instead.
- No API is available for connecting Looka to other tools.
- Looka names no SOC 2 or similar security certification.
- There's no AI photo-editing feature, such as background removal, beyond logo-specific customization.
Side by side
| Company | ||
| Founded | 2021 | 2016 |
| HQ | Berlin, Germany | Toronto, Canada |
| AI model | Multiple — OpenAI ChatGPT Image, Google Imagen/Nano Banana, ByteDance Seedream, Black Forest Labs Flux, Ideogram, Kling, Runway, Veo, PixVerse, Recraft, Krea | Proprietary |
| User base | 10M+ | 10M+ |
| Platforms | Web | Web |
| Languages | 25+ | English only |
| Pricing | ||
| Pricing model | Freemium | — |
| Free plan | Yes | No |
| Free trial | No — Free plan available indefinitely | Yes — free to design and preview logos, pay only to download |
| Starting price | $15/mo | $35 (Basic Logo Package, one-time) |
| Refund policy | — | No refunds after file download; refund requests reviewed case-by-case before download |
| All plans | Free — Free Pro — $15/mo Expert — $35/mo | Basic Logo Package — $35 one-time Premium Logo Package — $72 one-time Brand Kit Subscription — $96/yr Brand Kit Web Subscription — $129/yr |
| Positioning | ||
| Best for | Print and merch designers making editable vector artwork and mockups from ready templates | Founders who pick a logo from guided style options and may add an ongoing brand kit subscription |
| Differentiator | Kittl uniquely combines a professional vector-editing canvas with access to the widest multi-model AI image and video generation suite (15+ models from OpenAI, Google, ByteDance, Black Forest Labs, Ideogram, Kling, Runway, etc.) in a single platform purpose-built for brand and product visual creation. | AI-powered logo maker that instantly generates a full brand identity kit including 300+ customizable templates, business cards, and social assets from a single logo design session. |
| Competitors | Canva, Adobe Express, Looka, Wix Logo Maker, Picsart | Canva, Wix Logo Maker, Tailor Brands, Hatchful by Shopify, DesignEvo |
| Features | ||
| AI Token System | ✓ | — |
| Commercial License | ✓ | — |
| High Resolution Exports | ✓ | — |
| Premium Image Generation | ✓ | — |
| Premium Video Generation | ✓ | — |
| Unlimited Version History | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✕ |
| API Access | — | ✕ |
| Background Removal | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | ✓ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✕ |
| UI Wireframe | ✕ | ✕ |
| Vector Output | ✓ | ✓ |
| Integrations | ||
| Adobe Export | — | ✓ |
| API Access | — | ✕ |
| Figma Export | — | ✕ |
| Google Slides | — | ✕ |
| Key Integrations | Discord community; no third-party integrations publicly listed on scraped pages | Adobe Illustrator (via EPS/PDF), Shopify (brand assets), social media platforms (Facebook, Instagram, Twitter via templates) |
| Shopify | — | ✓ |
Section 03
Kittl vs Looka: common questions
Is Kittl or Looka cheaper?
Kittl's cheapest paid plan is $15/mo and Looka's is $35 (Basic Logo Package, one-time). Compare what each plan includes below before going on price alone.
Keep comparing
More Kittl matchups
