Head-to-head · facts checked 19 Sept 2026
Invideo Agent One vs Luma AI
Invideo Agent One uniquely has 6 features · Luma AI uniquely has 1 feature.
From
$20/mo
Free plan
No
The verdict
Invideo Agent One or Luma AI?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Invideo Agent One
Plus
$20/mo · $200/yr
75 credits/mo, 4 AI avatars & voice clones, 20 GB storage, 100 iStock, unlimited watermark-free exports
Max
$100/mo · $1000/yr
390 credits/mo, 16 AI avatars & voice clones, 2x concurrency, 100 GB storage, 200 iStock
Generative
$200/mo (up to $400/mo) · $2000/yr (up to $4,000/yr)
800 credits/mo up to 1,600 Credits per month, 40 AI avatars & voice clones, 10x concurrency, 2 TB storage, 1000 iStock
Elite
$1000/mo (up to $2,000/mo) · $10800/yr (up to $21,600/yr)
4250 credits/mo up to 8,500 Credits per month, 200 AI avatars & voice clones, 20x concurrency, 10 TB storage, 5000 iStock
Teams (Standard)
$50/mo · $480/yr
Monthly 160 Credits per seat
Teams (Premium)
$500/mo · $4,800/yr
Monthly 1,600 Credits per seat
Enterprise
Custom
Custom
Luma AI
Plus≈ 8 clips
$30/mo · $300/yr
10,000 credits; Luma and third-party image and video models; edit access for guest collaborators; commercial use
Pro≈ 33 clips
$90/mo · $900/yr
40,000 credits; 4x usage with the Luma Agents; everything in Plus
Ultra≈ 125 clips
$300/mo · $3,000/yr
150,000 credits; 15x usage with the Luma Agents; everything in Pro
Team
Custom
Everything in regular plans plus team management, projects, usage analytics, shared credits, SSO
Enterprise
Custom
Everything in Team plan plus enterprise commitments, dedicated education and training, custom fine-tuning
Section 02
The models behind them
Which models each one runs: its own, the newest of those, and any other companies' models offered in the same account.
Invideo Agent One
Multiple — Google Veo 3.1, Kling AI, Wan AI, Pixverse AI, Hailuo AI, Seedance 2.0, Nano Banana Pro, ElevenLabs, and 200+ models
Luma AI
Latest own models
Ray3.2 (video, released June 2026)UNI-1.1 (image)
All own models
Ray3.2Ray3.14UNI-1.1Uni-1
Other companies' video models
Seedance 2.5Seedance 2.0Seedance 2.0 MiniKling OmniKling 3.0Kling 3.0 TurboGoogle Veo 3.1MiniMax H3Flux 3Gemini Omni FlashSync Lipsync 2Sync Lipsync 2 ProSync Lipsync 3
Other companies' image models
GPT Image 2GPT Image 2.5 FlareGPT Image 2.5 SunburstGPT Image 1.5Nano Banana 2Nano Banana ProNano Banana 2 LiteSeedreamSeedream 5.0 ProSeedVR2 (upscale)
Other companies' audio models
ElevenLabs v3 (speech)ElevenLabs SFX v2ElevenLabs Music v1ElevenLabs Stem SeparationWhisper v3 (transcription)Seed Audio 1.0
Section 03
Pros and cons
From each tool's full review, written from the same checked facts.
Invideo Agent One
Pros
- Persistent memory across sessions means users don't have to re-explain their brand, style, or tone every time they start a new project.
- Uses a network of specialized AI agents (scriptwriter, cinematographer, colorist, etc.) rather than a single general-purpose model, enabling more targeted creative decisions.
- Runs on over 200 AI models under the hood, including high-profile options like Google Veo 3.1, Kling AI, Wan AI, and ElevenLabs for audio.
- The agent layer automatically selects which model handles which shot, removing technical decision-making from the user.
- Multi-scene video generation from a single text prompt with automatic shot-by-shot planning built in.
- Timeline editor allows adjustments to multiple shots simultaneously rather than one at a time, which saves significant editing time.
- Available across web, iOS, and Android, making it accessible across devices.
Cons
- Pricing is positioned in a way that will filter out many potential users before they even sign up.
- Long-term memory across sessions is the central value proposition, but whether it works as described in real-world use remains unconfirmed.
- The product is newly launched under the Invideo umbrella, meaning long-term reliability and feature stability are still unproven.
- Heavy reliance on multiple third-party AI models means output quality and consistency may vary depending on which model the agent selects.
Luma AI
Pros
- Ray3.2 takes up to 16 keyframes per clip, giving close control over how a shot unfolds.
- Native HDR generation in 16-bit colour with EXR export, which few video models offer.
- Kling 3.0, Seedance, Veo 3.1 and MiniMax H3 sit in the same account for shots that need audio or 4K.
- Modify Video restyles existing footage up to 20 seconds at 1080p.
- Luma Agents plan and carry out multi-step jobs across several models.
- Every paid plan removes the watermark, allows commercial use and opens every model.
- Guest collaborators get edit access on every paid plan.
Cons
- Plus's 10,000 monthly credits make about eight ten-second Ray3.2 clips at 1080p.
- Ray3.2 does not generate sound; audio needs an outside model at a higher credit cost.
- Luma's terms let it train its models on what you upload, on paid plans too, with no opt-out described.
- There is no Android app; the app runs in the browser and on iOS.
- The entry paid plan costs more than most video generators' first tier.
- Free output is for personal use only and can carry a watermark.
- The Dream Machine name is retired, so older guides and tutorials describe deprecated models.
Side by side
| Company | ||
| Founded | 2019 | 2021 |
| HQ | San Francisco, USA | California, USA |
| AI model | Multiple — Google Veo 3.1, Kling AI, Wan AI, Pixverse AI, Hailuo AI, Seedance 2.0, Nano Banana Pro, ElevenLabs, and 200+ models | Ray3.2 (Luma's own), plus Kling, Seedance, Veo and other outside models |
| User base | 10M+ (claimed) | 1M+ |
| Platforms | Web, iOS, Android | Web, iOS |
| Languages | 25+ | English only |
| Pricing | ||
| Pricing model | Credit-based | Credit-based |
| Free plan | No | Yes, free trial credits (personal use only) |
| Free trial | No — paid plans only; no free tier listed on pricing page | No; free trial credits instead |
| Starting price | $20/mo | $30/mo - Plus |
| Enterprise | Custom — contact sales team | Team and Enterprise plans, contact sales |
| All plans | Plus — $20/mo Max — $100/mo Generative — $200/mo (up to $400/mo) Elite — $1000/mo (up to $2,000/mo) Teams (Standard) — $50/mo Teams (Premium) — $500/mo Enterprise — Custom | Plus — $30/mo Pro — $90/mo Ultra — $300/mo Team — Custom Enterprise — Custom |
| Positioning | ||
| Best for | Video creators ranging from explorers to power creators | Creators, filmmakers, and marketers seeking high-quality AI-generated images and videos |
| Differentiator | Agent One uses persistent long-term memory across an AI agent network (cinematographer, scriptwriter, colorist, etc.) so creative context is never lost between sessions, enabling large-scale consistent multi-shot production without prompt repetition | Luma's own Ray3.2 model, with up to 16 keyframes and native HDR, sits alongside Kling, Seedance and Veo in one account on one pool of credits. |
| Competitors | Runway ML, Pika Labs, Kling AI, Luma AI, HeyGen, Synthesia | Runway, Kling AI, Hailuo AI, Vidu AI |
| Features | ||
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | — | ✕ |
| Avatar | ✓ | ✕ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | — | 720p/1080p |
| Screen Recording | — | ✕ |
| Talking Head | ✓ | ✕ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✕ |
| Video Templates | ✓ | — |
| Voice Cloning | ✓ | ✕ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | ✕ |
| API Access | — | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | ✕ |
| Key Integrations | iStock, Storyblocks, Google Veo 3.1, Kling AI, Wan AI, Pixverse AI, Hailuo AI, Seedance, ElevenLabs, Minimax, Nano Banana Pro, Ideogram, Seedream, Flux Kontext, Imagen AI, Reve AI | Luma AI API, Google Sign-In, Apple Sign-In |
| Zapier | — | ✕ |
Section 04
Invideo Agent One vs Luma AI: common questions
Is Invideo Agent One or Luma AI cheaper?
Invideo Agent One's cheapest paid plan is $20/mo and Luma AI's is $30/mo - Plus. Compare what each plan includes below before going on price alone.
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