Head-to-head · facts checked 15 Sept 2026
Frase vs Koala AI
Frase uniquely has 9 features · Koala AI uniquely has 9 features.
From
$39/mo (Starter, annual) or $49/mo (monthly)
Free plan
No
The verdict
Frase or Koala AI?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Frase
Starter
$49/mo · $468/yr
1 seat, 1 site, 10 articles & 50 audit pages/month, Content Guard watches 3 pages
Professional
$129/mo · $1,236/yr
3 seats, 5 sites, 40 articles & 250 audit pages/month, Content Guard watches 15 pages, content calendar, internal linking
Scale
$299/mo · $2,868/yr
5 seats, 5 sites, 100 articles & 1,000 audit pages/month, Content Guard watches 50 pages, client-ready reports, repurposing
Enterprise
Custom
Custom seats & domains, white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA
Koala AI
Free
Free
5,000 free words, no credit card required
Essentials
$9/mo · $84/yr
15,000 words/mo, 250 chat messages, GPT-5.2 & Claude 4.5 Sonnet, KoalaImages, bulk writing, WordPress integration
Professional
$49/mo · $488/yr
100,000 words/mo, 1,000 chat messages, Deep Research, auto internal linking, KoalaLinks, KoalaMagnets, premium AI images
Boost
$99/mo · $948/yr
250,000 words/mo, 2,500 chat messages, 2x faster bulk article creation
Growth
$179/mo · $1,718/yr
500,000 words/mo, 5,000 chat messages, everything in Boost
Elite
$350/mo · $3,380/yr
1,000,000 words/mo, 10,000 chat messages, everything in Boost
Advanced
$500/mo · $4,800/yr
1,500,000 words/mo, 12,500 chat messages, everything in Boost
Scale I
$750/mo · $7,200/yr
2,500,000 words/mo, 15,000 chat messages, 3x faster bulk article creation
Scale II
$1,250/mo · $12,000/yr
5,000,000 words/mo, 20,000 chat messages, everything in Scale I
Scale III
$2,000/mo · $19,200/yr
10,000,000 words/mo, 25,000 chat messages, everything in Scale I
For everything else about each tool, read the full Frase review and Koala AI review.
Side by side
| Company | ||
| Founded | 2016 | 2022 |
| HQ | Boston, USA | — |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | GPT-5, GPT-5.2, GPT-5 Mini, Claude 4.5 Sonnet |
| User base | 30,000+ | 19,000+ paid users |
| Platforms | Web, API, MCP/CLI | Web |
| Languages | English primarily, some multilingual support | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes, 5,000 free words, no credit card required |
| Free trial | Yes — 7 days, no credit card required | Yes — 5,000 free words on signup |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $9/mo (Essentials) |
| Enterprise | Custom — scoped to org | — |
| Refund policy | — | 15-day refund if fewer than 15,000 words and 100 messages used |
| All plans | Starter — $49/mo Professional — $129/mo Scale — $299/mo Enterprise — Custom | Free — Free Essentials — $9/mo Professional — $49/mo Boost — $99/mo Growth — $179/mo Elite — $350/mo Advanced — $500/mo Scale I — $750/mo Scale II — $1,250/mo Scale III — $2,000/mo |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | SEOs, content creators, bloggers, and agencies needing publish-ready long-form articles at scale |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | Five-in-one SEO content platform combining Deep Research AI writing, real-time SERP analysis, automatic internal linking, AI image generation, and 1-click CMS publishing at the lowest price point in its class |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Jasper AI, Surfer SEO, Frase, Writesonic, SEO.ai, Article Forge |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| AI Research | — | ✓ |
| Backlink Analysis | ✓ | — |
| Brand Voice | — | ✓ |
| Bulk Generation | — | ✓ |
| Content Brief | ✓ | — |
| Content Editor | ✓ | ✓ |
| Grammar Style | — | ✓ |
| GSC Integration | ✓ | — |
| Image Generation | — | Built-in — KoalaImages with multiple styles, premium models on Professional+, auto-embedded in articles |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | — |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | — |
| Paraphrasing | — | ✓ |
| Plagiarism Checker | — | ✕ |
| Rank Tracking | ✓ | — |
| SEO Optimization | — | ✓ |
| SERP Analysis | ✓ | — |
| Short Form Writing | — | ✓ |
| Templates | — | ✓ |
| Topic Clusters | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✕ | — |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress, Shopify, Webflow, Ghost |
| Google Docs | ✕ | ✕ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | WordPress, Shopify, Webflow, Ghost, Google Sheets, Zapier (via webhook), Make.com, Amazon (live product data) |
| Wordpress | ✓ | ✓ |
| Zapier | — | ✓ |
Section 02
Frase vs Koala AI: common questions
Is Frase or Koala AI cheaper?
Frase's cheapest paid plan is $39/mo (Starter, annual) or $49/mo (monthly) and Koala AI's is $9/mo (Essentials). Compare what each plan includes below before going on price alone.
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