Figma vs Whimsical
Figma uniquely has 12 features.
| Figma | Whimsical | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2017 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (Figma AI) | Proprietary (Whimsical AI) |
| User base | 10M+ | 500K+ (estimated) |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web, Desktop (macOS, Windows) |
| Languages | 25+ | English only |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | Yes |
| Free trial | No explicit trial period — free Starter plan available permanently | No |
| Starting price | Free (Starter); $12/mo (Professional Dev seat, annual billing) | $12/mo (Pro plan) |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Contact sales |
| All plans | StarterFreeProfessionalFull seat — $20/moProfessionalDev seat — $15/moProfessionalCollab seat — $5/moOrganizationFull seat — $55/mo (billed annually)OrganizationDev seat — $25/mo (billed annually)OrganizationCollab seat — $5/mo (billed annually)EnterpriseFull seat — $90/mo (billed annually)EnterpriseDev seat — $35/mo (billed annually)EnterpriseCollab seat — $5/mo (billed annually) | Free$0/moPro$12/mo per editorBusiness$24/mo per editor |
| Positioning | ||
| Best for | Product designers, UX/UI teams, developers, and cross-functional product teams building digital products | Product teams, designers, and developers needing fast diagramming, wireframing, and collaborative visual documentation |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Whimsical combines AI-powered diagram and mind map generation with an exceptionally fast, minimal-friction infinite canvas optimized for product builders who need to go from idea to shared understanding in seconds. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Miro, Figma, Lucidchart, Mural, FigJam |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✕ |
| API Access | ✓ | — |
| Background Removal | — | ✕ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✓ | ✕ |
| Resize Tool | ✓ | — |
| Social Templates | ✓ | ✕ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✓ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✓ | — |
| Figma Export | ✓ | — |
| Google Slides | ✓ | — |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Slack, GitHub (Pro+), Loom embeds, YouTube embeds, live Whimsical embeds (public and private) |
| Shopify | ✓ | ✕ |