Head-to-head · facts checked 26 Sept 2026
Buffer vs Tailwindapp
Buffer uniquely has 7 features · Tailwindapp uniquely has 6 features.
From
$6/mo (Essentials, per channel)
Free plan
Yes
From
$29.99/mo
Free plan
Yes
The verdict
Buffer or Tailwindapp?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Buffer
Free
Free
Up to 3 channels, 10 scheduled posts/channel, 100 ideas, 1 user, AI Assistant
Essentials
$6/mo · $60/yr
1 channel, unlimited posts, unlimited ideas, advanced analytics, hashtag manager, first comment scheduling Save 2 months.
Team
$12/mo · $120/yr
1 channel, unlimited team members, access levels, content approval workflows, 5 API keys Save 2 months.
Tailwindapp
Pro
$29.99/mo · $17.99/mo billed yearly
150 Tailwind Credits/mo, 150 Posts/mo, 1 account, 200 Post Designs/mo, 1 user
Advanced
$54.99/mo · $29.99/mo billed yearly
300 Tailwind Credits/mo, 300 Posts/mo, 2 accounts, Unlimited Post Designs, 2 users
Max
$99.99/mo · $49.99/mo billed yearly
1000 Tailwind Credits/mo, Unlimited Posts/mo, 3 accounts, Unlimited Post Designs, 5 users
For everything else about each tool, read the full Buffer review and Tailwindapp review.
Side by side
| Company | ||
| Founded | 2010 | 2012 |
| HQ | San Francisco, USA | New York City, USA |
| AI model | Proprietary (AI Assistant) | Proprietary |
| User base | 237,103+ MAU | 1M+ brands and small businesses |
| Platforms | Web, iOS, Android, Chrome Extension | Instagram, Pinterest, Facebook |
| Languages | English (primary, with multi-timezone support) | English only |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes, up to 3 channels, 10 scheduled posts per channel, 100 ideas, 1 user, AI Assistant included | Yes |
| Free trial | Yes — 14 days | Yes — free plan available indefinitely |
| Starting price | $6/mo (Essentials, per channel) | $29.99/mo |
| All plans | Free — Free Essentials — $6/mo Team — $12/mo | Pro — $29.99/mo Advanced — $54.99/mo Max — $99.99/mo |
| Positioning | ||
| Best for | Creators, small businesses, and agencies managing multi-platform social media scheduling | Social media scheduling and brand management |
| Differentiator | Per-channel pricing model gives creators and agencies unmatched flexibility to scale costs exactly with their active accounts, with no wasted spend on unused channels. | Tailwind is Pinterest's longest-standing developer partner (since 2012), offering an end-to-end Pinterest growth system combining AI-powered Pin creation, keyword SEO research, smart scheduling, and community-driven engagement boosting in one platform. |
| Competitors | Hootsuite, Sprout Social, Later, Publer, SocialBee | Later, Hootsuite, Buffer, Planoly, SocialBee |
| Features | ||
| Analytics | — | ✓ |
| Multi Account Management | — | ✓ |
| Post Designs | — | ✓ |
| Post Scheduling | — | ✓ |
| Smart.Bio Custom Link | — | ✓ |
| Team Users | — | ✓ |
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✕ | ✕ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✕ |
| Hashtag Research | ✓ | ✕ |
| Hashtag Suggestions | ✓ | ✕ |
| Link in Bio | ✓ | ✕ |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube (Shorts), Pinterest, Google Business Profile, Mastodon, X (Twitter) | Pinterest only |
| Team Features | ✓ | — |
| White Label | ✕ | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✓ | — |
| Key Integrations | Canva, Zapier, iOS App, Android App, Browser Extension, Buffer API | Pinterest API, Chrome Extension, Firefox Add-On, Safari Extension, website sync |
| Social Media | Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube, Pinterest, Google Business Profile, Mastodon, X | |
| Zapier | ✓ | — |
Section 02
Buffer vs Tailwindapp: common questions
Is Buffer or Tailwindapp cheaper?
Buffer's cheapest paid plan is $6/mo (Essentials, per channel) and Tailwindapp's is $29.99/mo. Compare what each plan includes below before going on price alone.
Keep comparing
More Buffer matchups
