Voiceflow vs Workato
Workato uniquely has 9 features · Voiceflow uniquely has 6 features.
| Voiceflow | Workato | |
|---|---|---|
| Company | ||
| Founded | 2019 | 2013 |
| HQ | Toronto, Canada | Palo Alto, California |
| AI model | Multi-model (OpenAI, Anthropic, Google, custom LLMs + proprietary Voiceflow Core) | Proprietary (AI by Workato) + multi-model routing via AI Gateway |
| User base | 200K+ users, 4K+ customers | 12,000+ global customers |
| Platforms | Web, API (Mobile/Custom Interfaces) | Web |
| Languages | Multilingual (multilingual support confirmed via Turo case study) | 25+ |
| Pricing | ||
| Pricing model | Freemium | Custom |
| Free plan | Yes — free tier available (Sign up for free offered on homepage) | Yes |
| Free trial | Yes | No |
| Starting price | — | $100/mo |
| Enterprise | Custom — contact sales | Custom pricing |
| Refund policy | — | Workato does not publish a general self-service refund policy, although limited refund provisions appear in its Terms of Service. |
| All plans | — | FreeFreePro - 2.5k credits$75/monthPro - 3.5k credits$100/monthPro - 10k credits$275/monthPro - 30k credits$780/monthPro - 50k credits$1250/monthEnterpriseCustom |
| Positioning | ||
| Best for | Agencies, partners, and businesses deploying AI agents across customer experience channels | Teams scaling and operationalizing AI-powered workflows across the enterprise |
| Differentiator | Multi-client workspace management with white-labeling, client handoff tools, real-time observability, and support for all major model providers | Enterprise-grade AI agents and workflow orchestration with 10,000+ app integrations and low-code interface |
| Competitors | Botpress, Dialogflow, Rasa, Ada, Intercom Fin, Kore.ai | MuleSoft, Boomi, Microsoft Power Automate, Zapier, Tray.io |
| Features | ||
| 10,000+ App & System Integrations | — | ✓ |
| API Management | — | ✓ |
| Enterprise Mcp & AI Agents | — | ✓ |
| Low Code Apps | — | ✓ |
| Multi Client Workspace Management | ✓ | — |
| Real Time Data & Event Orchestration | — | ✓ |
| Real Time Performance Analytics | ✓ | — |
| Team Roles and Permissions | ✓ | — |
| Usage Based Billing | ✓ | — |
| Voice and Chat Deployment | ✓ | — |
| White Labeling | ✓ | — |
| Workflow Orchestration | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | — | 14,000+ applications (1,200+ pre-built connectors included out-of-the-box) |
| Scheduled Runs | — | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | Webhook / API / chat widget / voice / phone / mobile | webhook / schedule / event triggers / API calls / real-time business event triggers |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | — | ✓ |
| Key Integrations | OpenAI, Anthropic, custom LLMs (bring your own model), web chat widget, phone/call centre systems | Salesforce, SAP, Slack, ServiceNow, Workday |
| Openai Integration | ✓ | ✓ |
| Slack | — | ✓ |
| Webhook Support | ✓ | ✓ |