Tray.ai vs Voiceflow
Tray.ai uniquely has 9 features · Voiceflow uniquely has 6 features.
| Tray.ai | Voiceflow | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2019 |
| HQ | San Francisco, CA | Toronto, Canada |
| AI model | Proprietary (Merlin Agent Builder); supports Claude, Codex, and other AI IDEs | Multi-model (OpenAI, Anthropic, Google, custom LLMs + proprietary Voiceflow Core) |
| User base | — | 200K+ users, 4K+ customers |
| Platforms | Web, API, Claude Code plugin, Codex plugin | Web, API (Mobile/Custom Interfaces) |
| Languages | 25+ | Multilingual (multilingual support confirmed via Turo case study) |
| Pricing | ||
| Pricing model | Custom | Freemium |
| Free plan | No | Yes — free tier available (Sign up for free offered on homepage) |
| Free trial | No — demo-based only | Yes |
| Enterprise | Enterprise – Unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming, data engineering | Custom — contact sales |
| All plans | ProContact for pricingTeamContact for pricingEnterpriseContact for pricingAgent Development (Add-on)Contact for pricing | — |
| Positioning | ||
| Best for | Enterprises and departments needing governed automation, MCP, and agent integration across multiple use cases | Agencies, partners, and businesses deploying AI agents across customer experience channels |
| Differentiator | Governed platform combining agents, MCP, intelligent automation, and integration with centralized access controls and audit capabilities; rebranded from Tray.io to Tray.ai in 2024 | Multi-client workspace management with white-labeling, client handoff tools, real-time observability, and support for all major model providers |
| Competitors | Workato, MuleSoft, Boomi, Zapier | Botpress, Dialogflow, Rasa, Ada, Intercom Fin, Kore.ai |
| Features | ||
| 700+ Connectors | ✓ | — |
| Agent Governance | ✓ | — |
| Guardian Log Masking | ✓ | — |
| Log Retention Management | ✓ | — |
| Mcp Support | ✓ | — |
| Multi Client Workspace Management | — | ✓ |
| Real Time Performance Analytics | — | ✓ |
| Sso | ✓ | — |
| Team Roles and Permissions | — | ✓ |
| Usage Based Billing | — | ✓ |
| Voice and Chat Deployment | — | ✓ |
| White Labeling | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 700+ | — |
| Scheduled Runs | ✓ | — |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / event (e.g. Salesforce closed-won opp) / API / MCP tool call | Webhook / API / chat widget / voice / phone / mobile |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | — |
| Key Integrations | Salesforce, Marketo, Slack, Microsoft Teams, Google Workspace | OpenAI, Anthropic, custom LLMs (bring your own model), web chat widget, phone/call centre systems |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | — |
| Webhook Support | ✓ | ✓ |