Salesforce vs Tray.ai
Salesforce uniquely has 6 features · Tray.ai uniquely has 6 features.
| Salesforce | Tray.ai | |
|---|---|---|
| Company | ||
| Founded | 1999 | 2012 |
| HQ | San Francisco, USA | San Francisco, CA |
| AI model | Einstein AI (Proprietary) + integrated LLMs | Proprietary (Merlin Agent Builder); supports Claude, Codex, and other AI IDEs |
| User base | 150,000+ companies | — |
| Platforms | Web, iOS, Android, Windows Desktop | Web, API, Claude Code plugin, Codex plugin |
| Languages | 30+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Custom |
| Free plan | Yes | No |
| Free trial | Yes | No — demo-based only |
| Starting price | $25/user/mo | — |
| Enterprise | $175/user/mo | Enterprise – Unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming, data engineering |
| Refund policy | No standard public refund policy; contract-based terms | — |
| All plans | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr | ProContact for pricingTeamContact for pricingEnterpriseContact for pricingAgent Development (Add-on)Contact for pricing |
| Positioning | ||
| Best for | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation | Enterprises and departments needing governed automation, MCP, and agent integration across multiple use cases |
| Differentiator | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation | Governed platform combining agents, MCP, intelligent automation, and integration with centralized access controls and audit capabilities; rebranded from Tray.io to Tray.ai in 2024 |
| Competitors | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow | Workato, MuleSoft, Boomi, Zapier |
| Features | ||
| 700+ Connectors | — | ✓ |
| AI Assistant | ✓ | — |
| Agent Governance | — | ✓ |
| E Commerce Storefront | ✓ | — |
| Email Marketing | ✓ | — |
| Guardian Log Masking | — | ✓ |
| Lead & Opportunity Management | ✓ | — |
| Log Retention Management | — | ✓ |
| Mcp Support | — | ✓ |
| Real Time Chat | ✓ | — |
| Sso | — | ✓ |
| Sales Quoting & Forecasting | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ via AppExchange | 700+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / record change / email / API event / user action / platform event | webhook / schedule / event (e.g. Salesforce closed-won opp) / API / MCP tool call |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams | Salesforce, Marketo, Slack, Microsoft Teams, Google Workspace |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |