Retool vs Voiceflow
Retool uniquely has 8 features · Voiceflow uniquely has 5 features.
| Retool | Voiceflow | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2019 |
| HQ | San Francisco, USA | Toronto, Canada |
| AI model | Proprietary (AppGen) + OpenAI/Anthropic integrations | Multi-model (OpenAI, Anthropic, Google, custom LLMs + proprietary Voiceflow Core) |
| User base | 10,000+ teams | 200K+ users, 4K+ customers |
| Platforms | Cloud, Self-host | Web, API (Mobile/Custom Interfaces) |
| Languages | English primary; multi-language UI support | Multilingual (multilingual support confirmed via Turo case study) |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes — free tier available (Sign up for free offered on homepage) |
| Free trial | Yes | Yes |
| Starting price | $12/mo | — |
| Enterprise | Flexible/custom pricing | Custom — contact sales |
| All plans | Team$12/mo per builder + $7/mo per internal userBusiness$65/mo per builder + $18/mo per internal userEnterpriseCustom | — |
| Positioning | ||
| Best for | Developers and teams building internal tools and workflows | Agencies, partners, and businesses deploying AI agents across customer experience channels |
| Differentiator | Retool self-hosting requires substantial infrastructure knowledge; production deployments now use Kubernetes and Helm, while Docker is limited to non-production environments. | Multi-client workspace management with white-labeling, client handoff tools, real-time observability, and support for all major model providers |
| Competitors | Appsmith, Budibase, Internal.io, Airplane, Glide, Power Apps | Botpress, Dialogflow, Rasa, Ada, Intercom Fin, Kore.ai |
| Features | ||
| AI Credits Included | ✓ | — |
| Audit Logging | ✓ | — |
| Custom Branding | ✓ | — |
| Multi Client Workspace Management | — | ✓ |
| Real Time Performance Analytics | — | ✓ |
| Sso (Saml/Openid) | ✓ | — |
| Team Roles and Permissions | — | ✓ |
| Unlimited Workflows | ✓ | — |
| Usage Based Billing | — | ✓ |
| Voice and Chat Deployment | — | ✓ |
| White Labeling | ✓ | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 100+ (databases, REST APIs, GraphQL, Stripe, Salesforce, and many more) | — |
| Scheduled Runs | ✓ | — |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / app event / API / platform triggers (Enterprise) | Webhook / API / chat widget / voice / phone / mobile |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | — |
| Key Integrations | PostgreSQL, REST API, Stripe, Salesforce, Google Sheets | OpenAI, Anthropic, custom LLMs (bring your own model), web chat widget, phone/call centre systems |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | — |
| Webhook Support | ✓ | ✓ |