Nobi vs Tidio
Tidio uniquely has 21 features · Nobi uniquely has 6 features.
| Nobi | Tidio | |
|---|---|---|
| Company | ||
| Founded | — | 2013 |
| HQ | — | San Francisco, USA |
| AI model | Proprietary (semantic/conversational AI) | Lyro (Proprietary, built on Claude/OpenAI foundation) |
| User base | — | 300K+ |
| Platforms | Web, Shopify app | Web, iOS, Android, Windows, Mac, Chrome |
| Languages | English only (not publicly stated otherwise) | 25+ |
| Pricing | ||
| Pricing model | Usage-based | Freemium |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Starting price | $25/mo | $29/mo |
| Enterprise | Custom pricing | Contact for pricing |
| All plans | Standard$25/mo (up to $400/mo) usageEnterpriseCustom | Starter$29/moGrowth$59/moPlus$300/mo usagePremiumCustom |
| Positioning | ||
| Best for | E-commerce sites needing AI-powered search and conversations | Small to mid-sized businesses needing live chat with AI automation |
| Differentiator | Built-in Model Context Protocol (MCP) endpoint enables external AI agents to discover and query the same deployment used for the website assistant without a separate integration | Combines live chat, AI agent (Lyro), and proactive flow automation in one platform with transparent usage-based pricing |
| Competitors | Searchie, Searchanise, Boost Commerce, Tidio, Gorgias, Yuma AI | Intercom, Zendesk, Gorgias, LiveChat, Freshdesk |
| Features | ||
| AI Agent Conversations | — | ✓ |
| AI Chatbot (Lyro) | — | ✓ |
| AI Search | ✓ | — |
| Advanced Analytics | — | ✓ |
| Analytics & Insights | ✓ | — |
| Annual Billing Discount | — | ✓ |
| Automatic Chat Assignment | — | ✓ |
| Conversational AI | ✓ | — |
| Knowledge Base | ✓ | — |
| Live Chat | — | ✓ |
| Live Chat & Ticketing | — | ✓ |
| Live Typing Preview | — | ✓ |
| Mcp Endpoint | ✓ | — |
| Macros | — | ✓ |
| Proactive Chat Flows | — | ✓ |
| Shopify Integration | ✓ | — |
| Ticketing System | — | ✓ |
| Usage Based Pricing Calculator | — | ✓ |
| AI Chatbot | ✓ | ✓ |
| API Access | ✓ | ✓ |
| CRM Integration | ✓ | ✓ |
| Custom Training | ✓ | ✓ |
| Email Automation | ✕ | ✓ |
| Human Handover | — | ✓ |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✕ | ✓ |
| Multilingual | — | ✓ |
| Sla Management | ✕ | ✓ |
| Ticket Management | ✓ | ✓ |
| White Label | — | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Hubspot | — | ✓ |
| Key Integrations | Shopify, WooCommerce, headless/custom sites, Facebook remarketing pixel, Google Ads pixel, CRM (generic), existing forms | Shopify, Salesforce, Zendesk, HubSpot, Messenger, Instagram, WhatsApp, Email, WordPress, Magento, Squarespace, Zapier, and 120+ total integrations |
| Salesforce | — | ✓ |
| Shopify | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Zapier | — | ✓ |