Head-to-head · facts checked 26 Sept 2026
MakeUGC vs Synthesia
Synthesia uniquely has 8 features · MakeUGC uniquely has 7 features.
The verdict
MakeUGC or Synthesia?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
MakeUGC
Start Up
$89/mo · $59/mo billed yearly
500 credits/mo, 1000+ AI creators, 50+ languages, selected models, HD/2K/4K export
Growth
$119/mo · $79/mo billed yearly
1,000 credits/mo, all AI models, Batch Mode included, 7-day Nano Banana 2 unlimited in 2K
Pro
$149/mo · $1,788/yr
2,000 credits/mo, product-in-hand videos, Video Agent & PDF to Video, 4K unlimited on all models Scales up to $249/mo ($2,988/yr) with usage.
Enterprise
Custom
Unlimited access, dedicated support, API, creative strategist, custom AI workflows, volume discounts
Synthesia
Free
Free
10 minutes of video a month, 9 stock avatars, no card needed
Basic
Free
10 min video/month, 9 AI avatars, 25 AI-generated video assets, 160+ languages
Starter
$19/mo · $168/yr
120 min video/year, 125+ AI avatars, AI Video Assistant, AI Dubbing, remove Synthesia logo, 1 editor & 3 guests
Creator
$89/mo · $708/yr
360 min video/year, 180+ AI avatars, 5 Personal Avatars, API access, interactive videos, branded video pages, 1 editor & 5 guests
Enterprise
Custom
Unlimited video minutes, 240+ avatars, unlimited personal avatars, SAML/SSO, live team collaboration, Brand Kits, SCORM export, dedicated CSM
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
MakeUGC
Pros
- The avatar library offers over 1,000 AI actor options, giving users substantial variety for UGC-style ad creatives.
- The Content Library provides a catalog of real, high-performing UGC ad formats filtered by niche, style, and ad format, reducing the need for prompting.
- The core workflow is simple: write a script, pick an avatar and generate, which makes it accessible for non-technical marketers.
- Built-in editing tools include captions, music, B-roll layering, and clip trimming within the editor.
- Batch Mode on the Growth plan and above supports agencies running multiple creatives simultaneously.
- An AI workflow builder enables custom automation for more advanced production pipelines.
- The product is purpose-built for DTC brands, e-commerce teams, and performance marketing agencies, making it highly targeted in its use case.
Cons
- At $59 per month from day three, the price point is difficult to justify without proven output benchmarks.
- The refund policy page does not actually disclose the refund terms, creating transparency concerns for potential buyers.
- The company's founding date is not publicly available, making it difficult to assess product maturity.
- Documentation on the AI workflow builder is thin, leaving users uncertain about its full capabilities.
- MakeUGC runs on proprietary models (Nano Banana 2 and Nano Banana Pro) with no independent benchmarks on output quality available yet.
Synthesia
Pros
- Supports 160+ languages, making it practical for global teams needing multilingual video content without hiring voice actors.
- No camera, microphone or studio required; the entire production workflow runs in-browser from script to export.
- AI Video Assistant can generate scripts and build slides from a document or URL, significantly reducing content creation time.
- Bulk Personalization feature allows teams to generate multiple video variants at once, useful for scaled training or sales outreach.
- SOC2, GDPR, and ISO 42001 certifications give enterprise procurement teams the compliance credentialing they require.
- Aggressive feature development pace, including voice cloning, screen recording with AI transcription, and access to Veo 3.1 via AI Playground.
- SCORM export support allows direct integration with LMS platforms, making it purpose-built for corporate training workflows.
Cons
- Higher-tier pricing creates a feature wall that enterprise buyers can clear but smaller teams and individual users quietly cannot.
- The feature set is clearly optimized for enterprise buyers, leaving lower-tier subscribers with a noticeably limited experience.
- Advanced capabilities like customizable avatar actions and the AI Playground appear locked to newer or higher-cost plan tiers.
- Teams without scripting experience still face a learning curve despite AI assistance, particularly when sourcing content from complex documents.
Side by side
| Company | ||
| Founded | — | 2017 |
| HQ | London, United Kingdom | London, United Kingdom |
| AI model | Seedance 2.0, Nano Banana 2, Nano Banana Pro (proprietary pipeline) | Proprietary |
| User base | 10,000+ companies | 50,000+ teams |
| Platforms | Web | Web |
| Languages | 50+ | 80+ |
| Pricing | ||
| Pricing model | Credit-based | Freemium |
| Free plan | No | Yes |
| Free trial | Yes | Yes — free plan with 10 minutes of video/month, 9 stock avatars, no credit card required |
| Starting price | $89/mo | $29/mo |
| Enterprise | Custom pricing | Custom pricing |
| Refund policy | 100% refund within 3 business days if credits not substantially consumed; under 50% usage may qualify for 50% refund; 50%+ usage or plans active 2+ weeks generally non-refundable | — |
| All plans | Start Up — $89/mo Growth — $119/mo Pro — $149/mo Enterprise — Custom | Free — Free Basic — Free Starter — $19/mo Creator — $89/mo Enterprise — Custom |
| Positioning | ||
| Best for | Creators and brands testing AI UGC video creatives | Enterprise teams and L&D professionals creating multilingual training, onboarding, and sales enablement videos at scale |
| Differentiator | AI UGC video generation with 1000+ realistic AI creators, speech-to-speech voice transformation, and ElevenLabs voice integration | Used by over 90% of Fortune 100 companies, Synthesia combines AI avatars in 160+ languages with enterprise-grade compliance (SOC2, GDPR, ISO42001) and a full video workflow including creation, translation, collaboration, and LMS-ready SCORM export on one platform. |
| Competitors | HeyGen, Creatify, Arcads, Vidyo.ai, Synthesia | HeyGen, D-ID, Colossyan, Veed.io, Lumen5 |
| Features | ||
| AI Avatars | — | ✓ |
| AI Dubbing | — | ✓ |
| AI Video Assistant | — | ✓ |
| AI Voice Cloning | ✓ | — |
| API Access | — | ✓ |
| Batch Mode | ✓ | — |
| Custom on Brand Avatars | — | ✓ |
| Elevenlabs Voice Integration | ✓ | — |
| Export in HD, 2k, and 4K | ✓ | — |
| PDF to Video | ✓ | — |
| Parallel Video & Image Generation | ✓ | — |
| Scorm Export | — | ✓ |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✓ | ✓ |
| Background Removal | ✓ | — |
| Batch Processing | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | HD, 2K, and 4K | MP4 download (resolution not explicitly stated in scraped text) |
| Screen Recording | ✕ | ✓ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | ✓ |
| Voice Cloning | — | ✓ |
| Watermark Free Plan | — | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | — |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | — |
| Key Integrations | ElevenLabs (voice), API access for custom workflows, AI workflow builder | LMS integration (SCORM export), Synthesia API, PowerPoint import, Getty Images, Pexels, Soundstripe, Icons8, AI Dubbing API |
Section 03
MakeUGC vs Synthesia: common questions
Is MakeUGC or Synthesia cheaper?
MakeUGC's cheapest paid plan is $89/mo and Synthesia's is $29/mo. Compare what each plan includes below before going on price alone.
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