Make vs WRITER
WRITER uniquely has 20 features · Make uniquely has 15 features.
| Make | WRITER | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2020 |
| HQ | Prague, Czech Republic | San Francisco, USA |
| AI model | OpenAI GPT (via integration), proprietary orchestration | Palmyra (proprietary LLMs, including Palmyra X5 with 1M-token context) |
| User base | 500K+ | 500K+ |
| Platforms | Web | Web, Chrome Extension, API, iOS (limited) |
| Languages | 25+ | 20+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | Yes — Free plan with 1,000 operations/month and 2 active scenarios | No |
| Free trial | Yes — Free plan available indefinitely | Yes |
| Starting price | $9/mo — Core | Free trial available; paid plans not publicly priced per seat on pricing page |
| Enterprise | Custom | Contact sales |
| All plans | Core$10.59/mo (up to $241.31/mo)Pro$18.82/mo (up to $5,660.47/mo)Teams$34.12/mo (up to $9,683.59/mo)EnterpriseCustom | StarterNot publicly statedEnterpriseCustom pricing |
| Positioning | ||
| Best for | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation | Large organizations scaling agentic workflows with control and compliance |
| Differentiator | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. | Agentic workflows with Knowledge Graph, granular governance, and full LLM interoperability |
| Competitors | Zapier, n8n, Workato, Tray.io, Power Automate | Jasper, Copy.ai, Notion AI, Grammarly Business, Persado |
| Features | ||
| Agent Governance | — | ✓ |
| Brand & Voice Profiles | — | ✓ |
| Cross Team Workflows | — | ✓ |
| Knowledge Graph | — | ✓ |
| LLM Interoperability | — | ✓ |
| Playbooks & Routines | — | ✓ |
| AI Agents | ✓ | — |
| AI Copywriting | — | ✓ |
| AI Research | — | ✓ |
| API Webhooks | ✓ | — |
| Brand Voice | — | Deep — Personality profiles, style guides, departmental brand/voice profiles, guardrails enforced across all outputs |
| Bulk Generation | — | ✓ |
| Conditional Logic | ✓ | — |
| Content Editor | — | ✓ |
| Custom Code | ✓ | — |
| Data Transform | ✓ | — |
| Error Handling | ✓ | — |
| Execution Logs | ✓ | — |
| Grammar Style | — | ✓ |
| Human in Loop | ✓ | — |
| Image Generation | — | Built-in — image generation listed as a platform capability in the feature comparison table |
| Long Form Writing | — | ✓ |
| Num Integrations | 1,800+ | — |
| Paraphrasing | — | ✓ |
| Scheduled Runs | ✓ | — |
| SEO Optimization | — | ✓ |
| Short Form Writing | — | ✓ |
| Team Features | ✓ | — |
| Templates | — | ✓ |
| Trigger Types | webhook / schedule / instant (real-time) / polling / email / RSS / watch | — |
| Visual Builder | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | — | ✓ |
| CMS | — | WordPress, and enterprise CMS via advanced connectors |
| Google Docs | — | ✓ |
| Google Workspace | ✓ | — |
| Key Integrations | OpenAI, Google Workspace, Slack, HubSpot, Airtable | Salesforce, Figma, Slack, Google Drive, SharePoint, HubSpot, Confluence, Box, enterprise identity/SSO (SAML), SCIM provisioning, third-party guardrails, custom LLMs |
| Openai Integration | ✓ | — |
| Slack | ✓ | — |
| Webhook Support | ✓ | — |
| Wordpress | — | ✓ |
| Zapier | — | ✓ |