Fin vs Nobi
Fin uniquely has 14 features · Nobi uniquely has 6 features.
| Fin | Nobi | |
|---|---|---|
| Company | ||
| Founded | 2011 | — |
| HQ | San Francisco, USA | — |
| AI model | Apex 1.0 and Apex Flash (proprietary, custom-trained on customer experience interactions) | Proprietary (semantic/conversational AI) |
| User base | 12,000+ customers | — |
| Platforms | Web, Voice, Chat, Email, SMS, WhatsApp, Slack, Instagram, Facebook Messenger, API | Web, Shopify app |
| Languages | Dozens of languages with real-time translation | English only (not publicly stated otherwise) |
| Pricing | ||
| Pricing model | Usage-based | Usage-based |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Starting price | $0.99/outcome | $25/mo |
| Enterprise | Custom — contact sales | Custom pricing |
| All plans | Fin with your current helpdesk$0.99 per outcome usageFin with Intercom helpdeskFrom $0.99 per outcome + $19 per helpdesk seat/month usagePro Add-on$99 per 1,000 conversations/month usageCopilot Add-on$35 per user/month | Standard$25/mo (up to $400/mo) usageEnterpriseCustom |
| Positioning | ||
| Best for | Mid-market and enterprise businesses seeking an AI agent to automate customer service across multiple channels and helpdesks | E-commerce sites needing AI-powered search and conversations |
| Differentiator | Fin uses proprietary Apex AI models custom-trained on billions of customer experience interactions, achieving an industry-leading average 76% resolution rate across 12,000+ customers with outcome-based pricing so you only pay when issues are truly resolved. | Built-in Model Context Protocol (MCP) endpoint enables external AI agents to discover and query the same deployment used for the website assistant without a separate integration |
| Competitors | Zendesk AI, Freshdesk Freddy AI, Salesforce Einstein, Intercom (standalone), Ada, Tidio | Searchie, Searchanise, Boost Commerce, Tidio, Gorgias, Yuma AI |
| Features | ||
| AI Copilot for Agents | ✓ | — |
| AI Search | — | ✓ |
| Analytics & Insights | — | ✓ |
| Conversational AI | — | ✓ |
| Email & Ticketing | ✓ | — |
| Knowledge Base | — | ✓ |
| Live Chat Support | ✓ | — |
| Mcp Endpoint | — | ✓ |
| Proactive Outbound Suite | ✓ | — |
| Shopify Integration | — | ✓ |
| Whatsapp & Sms | ✓ | — |
| Workflow Automations | ✓ | — |
| AI Chatbot | ✓ | ✓ |
| API Access | ✓ | ✓ |
| CRM Integration | ✓ | ✓ |
| Custom Training | ✓ | ✓ |
| Email Automation | ✓ | ✕ |
| Human Handover | ✓ | — |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✓ | ✕ |
| Multilingual | ✓ | — |
| Sentiment Analysis | ✓ | — |
| Sla Management | ✓ | ✕ |
| Ticket Management | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Hubspot | ✓ | — |
| Key Integrations | Salesforce, HubSpot, Freshdesk, Intercom, Shopify, Slack, WhatsApp, SMS, Instagram, Facebook Messenger, Okta, Azure AD, OneLogin, MCP | Shopify, WooCommerce, headless/custom sites, Facebook remarketing pixel, Google Ads pixel, CRM (generic), existing forms |
| Salesforce | ✓ | — |
| Shopify | ✓ | ✓ |
| Slack | ✓ | ✓ |