Bardeen vs Tray.ai
Tray.ai uniquely has 8 features · Bardeen uniquely has 6 features.
| Bardeen | Tray.ai | |
|---|---|---|
| Company | ||
| Founded | 2020 | 2012 |
| HQ | San Francisco, USA | San Francisco, CA |
| AI model | Proprietary (multi-model, integrates leading AI and web search providers) | Proprietary (Merlin Agent Builder); supports Claude, Codex, and other AI IDEs |
| User base | 200K+ | — |
| Platforms | Web, Chrome Extension | Web, API, Claude Code plugin, Codex plugin |
| Languages | English primarily | 25+ |
| Pricing | ||
| Pricing model | Credit-based | Custom |
| Free plan | Yes | No |
| Free trial | No — free tier available permanently | No — demo-based only |
| Starting price | $10/mo | — |
| Enterprise | Custom | Enterprise – Unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming, data engineering |
| All plans | FreeFreeBasic$10/moPremium$50/moEnterpriseCustom | ProContact for pricingTeamContact for pricingEnterpriseContact for pricingAgent Development (Add-on)Contact for pricing |
| Positioning | ||
| Best for | Sales teams, solopreneurs, and recruiters who need AI-powered lead sourcing, web scraping, and contact enrichment | Enterprises and departments needing governed automation, MCP, and agent integration across multiple use cases |
| Differentiator | Bardeen combines agentic web scraping, AI-powered lead qualification, and contact enrichment in a single credit-based platform positioned as an affordable alternative to Clay for solopreneurs and small sales teams. | Governed platform combining agents, MCP, intelligent automation, and integration with centralized access controls and audit capabilities; rebranded from Tray.io to Tray.ai in 2024 |
| Competitors | Clay, Apollo.io, PhantomBuster, Browse AI, Apify | Workato, MuleSoft, Boomi, Zapier |
| Features | ||
| 700+ Connectors | — | ✓ |
| Agent Governance | — | ✓ |
| Build Your Own Scrapers | ✓ | — |
| Custom Bulk Credits | ✓ | — |
| Enrichment | ✓ | — |
| Guardian Log Masking | — | ✓ |
| Log Retention Management | — | ✓ |
| Mcp Support | — | ✓ |
| Premium Support (Enterprise) | ✓ | — |
| Premium Scrapers | ✓ | — |
| Sso | — | ✓ |
| Teams | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | — | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | — | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 50+ | 700+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | schedule / manual / event-based (via automation triggers) | webhook / schedule / event (e.g. Salesforce closed-won opp) / API / MCP tool call |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Google Sheets, Airtable, Notion, Salesforce, LinkedIn | Salesforce, Marketo, Slack, Microsoft Teams, Google Workspace |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |