Pictory vs VEED
Pictory uniquely has 7 features · VEED uniquely has 6 features.
| Pictory | VEED | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2018 |
| HQ | Wilmington, Delaware, USA | London, United Kingdom |
| AI model | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs | Proprietary (Fabric 1.0, integrates Sora 2, Veo 3.1, Kling AI) |
| User base | 20,000+ companies | Millions (stated on homepage) |
| Platforms | Web, Chrome Extension | Web, iOS |
| Languages | 29 | 50+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes |
| Free trial | Yes | No |
| Starting price | $29/mo | $25/mo |
| Enterprise | Custom | Custom pricing |
| Refund policy | — | Full refund within 14 days if service unused; no change-of-mind refund after use |
| All plans | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom | Creator$25/moPro$45/moStudio$79/moEnterpriseCustom |
| Positioning | ||
| Best for | Video creators and teams creating professional-quality videos | Marketing teams, content creators, and businesses creating social media videos and ads |
| Differentiator | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. | All-in-one AI video platform combining generation, editing, subtitles, avatars, dubbing, and brand kit tools in a single browser-based workspace powered by multiple frontier AI models. |
| Competitors | Synthesia, InVideo, Lumen5, HeyGen, Runway | Runway, Synthesia, Descript, CapCut, Canva Video, InVideo |
| Features | ||
| AI Credits | ✓ | — |
| AI Video Generation | — | ✓ |
| AI Voice | — | ✓ |
| AI Voices (Elevenlabs) | ✓ | — |
| Auto Subtitles | — | ✓ |
| Brand Kits | ✓ | ✓ |
| Cloud Storage | ✓ | — |
| Custom Templates | — | ✓ |
| Gen AI Studio | — | ✓ |
| Getty Images & Storyblocks Library | ✓ | — |
| Multi User Team Support | ✓ | — |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) | — |
| Screen Recording | ✓ | ✓ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | ✓ |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | ✕ |
| Key Integrations | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) | Fabric 1.0 API, Lip Sync 2.0 API, Subtitle API, Background Removal API, Green Screen API, Live Avatar API |
| Zapier | ✓ | — |