Picsart vs Pictory
Pictory uniquely has 18 features · Picsart uniquely has 12 features.
| Picsart | Pictory | |
|---|---|---|
| Company | ||
| Founded | 2011 | 2021 |
| HQ | San Francisco, USA | Wilmington, Delaware, USA |
| AI model | Proprietary (Nano Banana, Flux 2, Kling, Veo, GPT-image, Imagen, Runway, Sora, Seedream, and 140+ models) | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs |
| User base | 150M+ monthly active users | 20,000+ companies |
| Platforms | Web, iOS, Android | Web, Chrome Extension |
| Languages | 25+ | 29 |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | No |
| Free trial | Yes — limited free trial credits included before full credit balance unlocks with paid plan | Yes |
| Starting price | $15/mo — Pro | $29/mo |
| Enterprise | Custom — contact for pricing | Custom |
| All plans | Pro$15/moUltra$47/mo (up to $250/mo)EnterpriseCustom | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom |
| Positioning | ||
| Best for | Creators, marketers, and small businesses needing an all-in-one AI-powered photo, video, and design platform | Video creators and teams creating professional-quality videos |
| Differentiator | Picsart combines 140+ leading AI video, image, and audio models (including Veo 3, Sora 2, Kling, Flux, GPT-image) with 15+ specialized creative AI agents, a full photo/video editor, and developer API/MCP access in a single platform used by 150M+ users. | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. |
| Competitors | Canva, Adobe Express, Fotor, VistaCreate, Pixlr | Synthesia, InVideo, Lumen5, HeyGen, Runway |
| Features | ||
| AI Credits | — | ✓ |
| AI Voices (Elevenlabs) | — | ✓ |
| Brand Kits | — | ✓ |
| Cloud Storage | — | ✓ |
| Getty Images & Storyblocks Library | — | ✓ |
| Multi User Team Support | — | ✓ |
| AI Image Builtin | ✓ | — |
| AI Video Editing | — | ✓ |
| Animation Support | ✓ | — |
| API Access | ✓ | — |
| Auto Subtitles | — | ✓ |
| Avatar | — | ✓ |
| Background Removal | ✓ | — |
| Batch Processing | — | ✓ |
| Brand Kit | ✓ | — |
| Commercial Rights | — | ✓ |
| Export Resolutions | — | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) |
| Logo Generation | ✓ | — |
| Presentation Design | ✓ | — |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | — |
| Screen Recording | — | ✓ |
| Social Templates | ✓ | — |
| Talking Head | — | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | — | ✓ |
| TTS Voices | — | ✓ |
| UI Wireframe | ✕ | — |
| Vector Output | ✓ | — |
| Video Templates | — | ✓ |
| Voice Cloning | — | ✓ |
| Watermark Free Plan | — | ✕ |
| Integrations | ||
| Adobe Export | ✕ | — |
| Adobe Premiere | — | ✕ |
| API Access | ✓ | ✓ |
| Capcut | — | ✕ |
| Davinci Resolve | — | ✕ |
| Figma Export | ✕ | — |
| Google Slides | ✓ | — |
| Key Integrations | Google Drive, Claude Code (via MCP), Cursor (via MCP), ChatGPT (via MCP), Picsart CLI, Creative API | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) |
| Zapier | — | ✓ |