Looka vs Wix
Looka uniquely has 5 features · Wix uniquely has 4 features.
| Looka | Wix | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2006 |
| HQ | Toronto, Canada | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 10M+ | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | English only | 25+ |
| Pricing | ||
| Pricing model | — | Freemium |
| Free plan | No | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — free to design and preview logos, pay only to download | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $20 (Basic Logo Package - one-time) | $17/mo — Light |
| Enterprise | — | Custom — contact sales (Book a Demo) |
| Refund policy | No refunds after file download; refund requests reviewed case-by-case before download | 14-day money-back guarantee |
| All plans | Basic Logo Package$20Premium Logo Package$65Brand Kit Subscription$96/yrBrand Kit Web Subscription$129/yr | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Entrepreneurs, startups, and small businesses needing quick AI-generated logos and brand identity kits | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | AI-powered logo maker that instantly generates a full brand identity kit including 300+ customizable templates, business cards, and social assets from a single logo design session. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Canva, Wix Logo Maker, Tailor Brands, Hatchful by Shopify, DesignEvo | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✕ | ✓ |
| API Access | ✕ | ✓ |
| Background Removal | ✓ | — |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✕ | ✓ |
| UI Wireframe | ✕ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✕ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | ✕ | ✕ |
| Key Integrations | Adobe Illustrator (via EPS/PDF), Shopify (brand assets), social media platforms (Facebook, Instagram, Twitter via templates) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |