Looka vs Whimsical
Looka uniquely has 8 features · Whimsical uniquely has 2 features.
| Looka | Whimsical | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2017 |
| HQ | Toronto, Canada | San Francisco, USA |
| AI model | Proprietary | Proprietary (Whimsical AI) |
| User base | 10M+ | 500K+ (estimated) |
| Platforms | Web | Web, Desktop (macOS, Windows) |
| Languages | English only | English only |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | No | Yes |
| Free trial | Yes — free to design and preview logos, pay only to download | No |
| Starting price | $20 (Basic Logo Package - one-time) | $12/mo (Pro plan) |
| Enterprise | — | Contact sales |
| Refund policy | No refunds after file download; refund requests reviewed case-by-case before download | — |
| All plans | Basic Logo Package$20Premium Logo Package$65Brand Kit Subscription$96/yrBrand Kit Web Subscription$129/yr | Free$0/moPro$12/mo per editorBusiness$24/mo per editor |
| Positioning | ||
| Best for | Entrepreneurs, startups, and small businesses needing quick AI-generated logos and brand identity kits | Product teams, designers, and developers needing fast diagramming, wireframing, and collaborative visual documentation |
| Differentiator | AI-powered logo maker that instantly generates a full brand identity kit including 300+ customizable templates, business cards, and social assets from a single logo design session. | Whimsical combines AI-powered diagram and mind map generation with an exceptionally fast, minimal-friction infinite canvas optimized for product builders who need to go from idea to shared understanding in seconds. |
| Competitors | Canva, Wix Logo Maker, Tailor Brands, Hatchful by Shopify, DesignEvo | Miro, Figma, Lucidchart, Mural, FigJam |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✕ | ✕ |
| API Access | ✕ | — |
| Background Removal | ✓ | ✕ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | — |
| Social Templates | ✓ | ✕ |
| Team Collaboration | ✕ | ✓ |
| UI Wireframe | ✕ | ✓ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✕ | — |
| Figma Export | ✕ | — |
| Google Slides | ✕ | — |
| Key Integrations | Adobe Illustrator (via EPS/PDF), Shopify (brand assets), social media platforms (Facebook, Instagram, Twitter via templates) | Slack, GitHub (Pro+), Loom embeds, YouTube embeds, live Whimsical embeds (public and private) |
| Shopify | ✓ | ✕ |