Framer vs Looka
Framer uniquely has 6 features · Looka uniquely has 5 features.
| Framer | Looka | |
|---|---|---|
| Company | ||
| Founded | 2014 | 2016 |
| HQ | Amsterdam, Netherlands | Toronto, Canada |
| AI model | GPT-4 / GPT 5.5 (OpenAI-powered agents) | Proprietary |
| User base | 1M+ | 10M+ |
| Platforms | Web, macOS (desktop app) | Web |
| Languages | 25+ | English only |
| Pricing | ||
| Free plan | Yes | No |
| Free trial | No | Yes — free to design and preview logos, pay only to download |
| Starting price | $10/mo (Basic) | $20 (Basic Logo Package - one-time) |
| Enterprise | Custom | — |
| Refund policy | — | No refunds after file download; refund requests reviewed case-by-case before download |
| All plans | Free$0Basic$15/moPro$45/moEnterpriseCustom | Basic Logo Package$20Premium Logo Package$65Brand Kit Subscription$96/yrBrand Kit Web Subscription$129/yr |
| Positioning | ||
| Best for | Designers, freelancers, startups, and agencies building professional marketing sites and portfolios without code | Entrepreneurs, startups, and small businesses needing quick AI-generated logos and brand identity kits |
| Differentiator | Framer combines a native AI design agent directly on the canvas with a full-featured website builder, CMS, hosting, analytics, and A/B testing — enabling teams to design, publish, and iterate professional sites without leaving a single platform. | AI-powered logo maker that instantly generates a full brand identity kit including 300+ customizable templates, business cards, and social assets from a single logo design session. |
| Competitors | Webflow, Wix, Squarespace, Lovable, v0, WordPress, Readymag | Canva, Wix Logo Maker, Tailor Brands, Hatchful by Shopify, DesignEvo |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✕ |
| API Access | ✓ | ✕ |
| Background Removal | — | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✓ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✕ | ✓ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✕ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | ✓ |
| Integrations | ||
| Adobe Export | ✕ | ✓ |
| API Access | ✓ | ✕ |
| Figma Export | ✓ | ✕ |
| Google Slides | ✕ | ✕ |
| Key Integrations | Claude Code, Cursor, Codex, GitHub, Slack, WordPress importer (CMS), Recraft plugin, Kinetic Type plugin, community plugins marketplace | Adobe Illustrator (via EPS/PDF), Shopify (brand assets), social media platforms (Facebook, Instagram, Twitter via templates) |
| Shopify | — | ✓ |