Brandmark Logo Maker vs Wix
Brandmark Logo Maker uniquely has 3 features · Wix uniquely has 3 features.
| Brandmark Logo Maker | Wix | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary (Gen AI + hand-crafted templates) | Proprietary (Aria AI) |
| User base | Millions (self-reported) | 300M+ sites built |
| Platforms | Web (mobile and desktop browser) | Web, iOS, Android |
| Languages | English only | 25+ |
| Pricing | ||
| Pricing model | — | Freemium |
| Free plan | Yes — unlimited logo generation free, no download without purchase | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — unlimited generations with no account needed; download requires purchase | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $35 one-time — Basic | $17/mo — Light |
| Enterprise | $195 one-time (Enterprise plan) | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Basic$35 one-timeDesigner$95 one-timeEnterprise$195 one-time | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Entrepreneurs, small business owners, and non-designers needing affordable one-time logo and branding assets | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | One-time lifetime payment model combining Gen AI icon creation with hand-crafted fonts and templates, including brand assets like one-page websites and animated designs at no monthly cost. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Looka, Tailor Brands, Wix Logo Maker, Canva, Hatchful | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✕ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✕ | ✓ |
| UI Wireframe | ✕ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| API Access | ✕ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | SVG/PNG/PDF export, browser-based editing only | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |