Anima vs Whimsical
Anima uniquely has 5 features · Whimsical uniquely has 1 feature.
| Anima | Whimsical | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2017 |
| HQ | Tel Aviv Israel / New York USA | San Francisco, USA |
| AI model | Proprietary (integrates with Claude/ChatGPT) | Proprietary (Whimsical AI) |
| User base | 1.8M+ | 500K+ (estimated) |
| Platforms | Web, Figma Plugin | Web, Desktop (macOS, Windows) |
| Languages | English primarily | English only |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | Yes |
| Free trial | Yes — 5 monthly chat messages, 5 code generations, 5 Figma imports included in Free plan | No |
| Starting price | $0 (Free plan) | $12/mo (Pro plan) |
| Enterprise | Starts at $500/mo (annual billing) | Contact sales |
| All plans | Free$0Starter$25/mo per seatPro$50/mo per seatBusinessStarts at $180/moEnterpriseStarts at $500/mo (annual) | Free$0/moPro$12/mo per editorBusiness$24/mo per editor |
| Positioning | ||
| Best for | Designers, product teams, and developers converting Figma designs to production-ready code | Product teams, designers, and developers needing fast diagramming, wireframing, and collaborative visual documentation |
| Differentiator | Anima uniquely bridges Figma and live production-ready code via AI, allowing designers to clone websites, prototype with AI chat, and deploy apps — all without writing code or configuring a backend. | Whimsical combines AI-powered diagram and mind map generation with an exceptionally fast, minimal-friction infinite canvas optimized for product builders who need to go from idea to shared understanding in seconds. |
| Competitors | Locofy, Framer, Webflow, Bolt.new, Lovable, Builder.io | Miro, Figma, Lucidchart, Mural, FigJam |
| Features | ||
| AI Image Builtin | — | ✓ |
| Animation Support | ✓ | ✕ |
| API Access | ✓ | — |
| Background Removal | ✕ | ✕ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✕ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✕ | — |
| Social Templates | ✕ | ✕ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✓ |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✓ | — |
| Figma Export | ✓ | — |
| Google Slides | ✕ | — |
| Key Integrations | Figma (plugin), Bolt.new, Claude (Claude Design integration), ChatGPT, MCP server, custom domain publishing | Slack, GitHub (Pro+), Loom embeds, YouTube embeds, live Whimsical embeds (public and private) |
| Shopify | ✕ | ✕ |