Anima vs Photoroom
Photoroom uniquely has 11 features · Anima uniquely has 3 features.
| Anima | Photoroom | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2019 |
| HQ | Tel Aviv Israel / New York USA | Paris, France |
| AI model | Proprietary (integrates with Claude/ChatGPT) | Proprietary |
| User base | 1.8M+ | 80M+ users (background remover), 1M+ businesses |
| Platforms | Web, Figma Plugin | Web App |
| Languages | English primarily | Multiple languages supported (English primary) |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | No |
| Free trial | Yes — 5 monthly chat messages, 5 code generations, 5 Figma imports included in Free plan | Yes |
| Starting price | $0 (Free plan) | $4.99/mo |
| Enterprise | Starts at $500/mo (annual billing) | Custom |
| All plans | Free$0Starter$25/mo per seatPro$50/mo per seatBusinessStarts at $180/moEnterpriseStarts at $500/mo (annual) | Pro$4.99/moMax$12.50/moUltra$99/moEnterpriseCustom |
| Positioning | ||
| Best for | Designers, product teams, and developers converting Figma designs to production-ready code | Solopreneurs, small businesses, and growing brands needing AI-powered product photography |
| Differentiator | Anima uniquely bridges Figma and live production-ready code via AI, allowing designers to clone websites, prototype with AI chat, and deploy apps — all without writing code or configuring a backend. | End-to-end AI visual production platform purpose-built for e-commerce, combining background removal, AI product photography, batch processing, Brand Kit enforcement, and direct Shopify marketplace sync in one scalable solution with Enterprise-grade custom AI models. |
| Competitors | Locofy, Framer, Webflow, Bolt.new, Lovable, Builder.io | Remove.bg, Canva, Adobe Firefly, Picsart, Clipping Magic |
| Features | ||
| 4K Video/Image Resolution | — | ✓ |
| AI Backgrounds | — | ✓ |
| AI Fashion Models | — | ✓ |
| Adjustable AI Shadows | — | ✓ |
| Video Generator | — | ✓ |
| Visual Qa Tools | — | ✓ |
| AI Image Builtin | — | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✕ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✕ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✕ | — |
| Resize Tool | — | ✓ |
| Social Templates | ✕ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | ✕ |
| Google Slides | ✕ | ✕ |
| Key Integrations | Figma (plugin), Bolt.new, Claude (Claude Design integration), ChatGPT, MCP server, custom domain publishing | Shopify, PIM connectors, DAM connectors, Cloud connectors (GCP, AWS, Cloudflare infrastructure), MCP (Photoroom MCP new) |
| Shopify | ✕ | ✓ |