AI SEO vs Semrush
Semrush uniquely has 4 features.
| AI SEO | Semrush | |
|---|---|---|
| Company | ||
| Founded | 2022 | 2008 |
| HQ | Kongens Lyngby, Denmark | Boston, USA |
| AI model | Proprietary (GPT-based) | Proprietary |
| User base | — | 10M+ users |
| Platforms | Web | Web, Chrome Extension, iOS, Android |
| Languages | 50+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | Yes — limited free account available |
| Free trial | Yes — 7-day trial | Yes — 7 days |
| Starting price | $149/month (Single Site) | $139/mo (SEO plan) |
| Enterprise | — | Custom — request demo |
| Refund policy | No contract on monthly plans; annual payments binding for paid period; refund policy not publicly stated | — |
| All plans | Single Site$149/moMulti Site (up to 10 websites)$299/moMulti site (more than 10 websites)Custom | SEO$139/moStarter (SEO + AI Search)$199/moPro+ (SEO + AI Search)$299/moAdvanced (SEO + AI Search)$549/mo |
| Positioning | ||
| Best for | Small business owners, agencies, and freelancers who want fully automated SEO content publishing without managing it manually | SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring |
| Differentiator | Fully autonomous AI SEO agent that handles keyword research, content creation, publishing, and backlink exchange all in one — without any manual input required | Semrush One unifies traditional SEO and AI search visibility (LLM citation tracking) on a single platform built on 17 years of search intelligence, with 28B keywords, 43T backlinks, and 289M+ LLM prompts monitored. |
| Competitors | Surfer SEO, Jasper, Writesonic, NeuronWriter, SE Ranking, Alli AI | Ahrefs, Moz, Mangools, SE Ranking, Surfer SEO, BrightEdge |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✓ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | — | ✓ |
| Chrome Extension | — | ✓ |
| CMS | WordPress, Webflow, Wix, Squarespace, Shopify, Magento, and more | WordPress, Google Docs, Shopify via integrations |
| Google Docs | ✕ | ✓ |
| Key Integrations | WordPress, Webflow, Wix, Squarespace, Shopify, Magento, Google Ads | Google Analytics, Google Search Console, Google Ads, Adobe (parent company), Lovable AI builder, ChatGPT, MCP access, Zapier, WordPress, Google Docs |
| Wordpress | ✓ | ✓ |
| Zapier | — | ✓ |